【正文】 ional activities.3. Sales promotion is to stimulate demand.4. They are applicable to both consumers and businesses. Also, they can be used with industrial selling as well as consumer products.5. Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by instore decisions.6. It helps consumers bee acquainted with a new product and it also helps provide extra petitive advantage to existing products.7. The effectiveness of salespromotion techniques may be reduced or even nullified if they encounter psychological barriers on the part of shop owners and/or consumers. Salespromotion techniques that are not consistent with the local preferences will also be ineffective.8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one must take into account the psychological barriers on the part of both shop owners and consumers. At the same time, the techniques must be consistent with the local preferences.9. Positive. author wrote this passage in order to discuss various aspects of salespromotion techniques, remend them and advise using them carefully.III . acquainted 2. magnified 3. quota 4. slump 5. acmodating 6. collided 7. repay 8. amended 9. whereby 11. filmed 12. expenditure 13. stimulus 14. localities 15. enlightenedIV 1. as such 2. fail under 3. enlightened about 4. applicable to 5. in conjunction with 6. bee acquainted with 7. is supplementary to 8. bring in 9. in search of 10. given away 11. in nature 12. put up 13. collide with 14. participated in 15. be consistent withV. 1. education 2. capacity 3. knowledge 4. discussion 5. population 6. awareness 7. empire 8. operations 9. links 10. programVI 1. As such, the event evoked curiosity and awe in most of us.2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well as consumers. At the same time, they should be consistent with the local preferences and customs.3. TO launch this new product into the European market, the pany gave away 10,000 free samples for the local consumers to try.4. As their life has been bettered, going on tours/trips out in the holidays has bee a fashionable/stylish pastime for quite a few people.5. The purpose of waging the war is, in nature, to control the oil resources in the area.6. Sales promotion is effective in helping consumers bee acquainted with a new product when it is first introduced to a market.7. The new administration has realized that economic reforms must be deepened in conjunction with effective measures taken to ensure the basic conditions of employment and daily life for those poor people.8. Towards its sales objective this year, the pany offered a training course to enlighten consumers about its latest products.9. To effectively raise our productivity, we should bring in advanced management experience from other countries.10. Professor Wu39。2．為了使當(dāng)?shù)厝四軌蛄私庠摦a(chǎn)品，該培訓(xùn)課程運(yùn)用了大量圖例，以適應(yīng)他們較低的文化水平。4．貿(mào)易活動(dòng)中經(jīng)常不加區(qū)分地使用這一概念。5．促銷不僅可以刺激消費(fèi)者的需求，也可以鼓勵(lì)中間商加大對(duì)銷售產(chǎn)品的支持。7．一家航空公司向顧客贈(zèng)送打折卡，用這種卡在一家有名的服裝公司購(gòu)買大衣，價(jià)格會(huì)低很多。美國(guó)’主題，在7 月4 日和感恩節(jié)播放由美國(guó)演員在加利福尼亞拍攝的電視廣告片。10．正如同營(yíng)銷活動(dòng)的其他諸多方面一樣，促銷手段也需改進(jìn)。IX 1．C 2．B 3．D 4．A 5．B 6．B 7．C 8．C9．A 10．D 11. A 12．B 13．D 14．C 15．B 16．C 17．A 18．D 19．B 20．DXI As China is increasingly integrated into the global economy, more and more Western festivals are entering and influencing the Chinese people39。 life. Take Christmas for example. As long as one month before December 25th, the students begin their preparations for this most important Western festival. Most activities are for entertainment in nature since the students are not much concerned with the religious meaning of Christmas. And most activities are evening parties, often lasting all night long. As a result, quite a few students feel tired or even fall asleep in class during that month. Another incident still fresh in my mind took place last April. Some of us English teachers received a note on April I set to say that all the English classes were to be canceled the next day. But actually we were fooled! Likewise, students act in a pretty westernized manner on Valentine39。s life. At the same time, one must realize that they do challenge the Chinese culture and customs to a certain degree. (Words: 201)Section BReading Skills 1. Many is obviously a repetition of 30,000 products.2. Louis Cheskin, a specialist are repetitions of a forerunner.3. Array actually is a repetition of arrangement.4. Get attention is synonymous to eyecatching whereas shapes is synonymous to graphic elements in the context.5. Kindly messages is repeated by the same words with the same meaning in the next sentence.6. The synonymous meaning of feminine can be found in pleteness, softness and inclusiveness39。 and positive associations.XIII 1. B 2. D 3, C 4. B 5. D 6. A 7. A 8. B 9. D 10. CXIV 1. consoling 2. bewildered 3. array 4. sensation 5. inclusive 6. overwhelming 7. gigantic 8. deemed 9. dazzled 10. graphic 11. consensus 12. differentiating 13. integral 14. trigger 15. irritatedXV 1. to 2. for 3. with 4. of 5. in 6. of 7. about 8. under 9. between 10. to 11. to 12. with/by 13. against 14. of 15. onSection CXVI 1. “Smart consumers” is synonymous to “car owners” whereas “Tricks” is synonymous to “clever practice”. Therefore, they are taken as repetition.2. “Sever circumstances” is synonymous to “sever conditions”. Therefore, it is taken as a repetition.3. Maintenance practices is services that appears twice in the above paragraph. Therefore, it is taken as a repetition.4. The word ~adjust39。 can be found in this sentence.XVII 1. Here in this sentence, the author is actually using irony to show his own hate for the sly car service managers.2. The author begins his discussion of the topic by presenting an example of repair tricks.3