【正文】 and lexical perspective and discuss how the language is played in advertising English. My analysis and discussion are based on Leechamp。s work amp。English in advertisingamp。, which is quite plete and authoritative in this field. But three decades has passed since leech wrote his book and his study confined mainly to mercials. Besides my study is mainly on press advertising, so there must be some differences. Iamp。ve collected some advertisements from some British and American magazines and newspapers published in the year of 1999 as my samples. Both quantitative and nonquantitative methods are used in my analysis, since itamp。s always the intuition that tells the investigators what are the significant categories to count and contrast. But occasionally, the results of some my frequency analysis will be used to back my statements about advertising English. Later, I will deal with some linguistic variations in advertisements resulting from different products, audience and aims. At last, I will analyze some of Chinaamp。s English advertisements and make a few remendations to improve Chinaamp。s English advertisements. br /br /CONTENTSamp。amp。amp。 字br /Introduction4br /Chapter Onebr /Syntactic Feature of Advertising English..7br / Imperative Sentences......7br / Interrogative Sentences...8br / Disjunctive Language..9 p class=39。/p br / Split Sentences.....10br /Chapter Twobr /Lexical Feature of Advertising English....12br / Verb..12br / Adjective...13br / Noun and Compound...16br /Chapter Three span class=39。/span br /Language Play in Advertising English......19br / Orthographic Violation..19br / br / Figurative Language..21amp。amp。 br / Pun.......22br / Contradictions......22 p class=39。/p br / Presupposition and Expectation...23br /Chapter Fourbr /Some Comments on Chinese Advertisements in English25br / An Analysis of Chinaamp。s English Advertisements....25br / A few Remendations to Improve Chinaamp。s English br /Conclusion30br / span class=39。/span /ppBibliographybr /Ogiloy David,amp。 1974，amp。How to Write Potent Copyamp。, Good year Co. New Yorkbr /Ogiloy David, 1963，amp。Confession of an Advertising Manamp。, Atheneum Publishers, New Yorkbr /Don. L. E. Nilsen and Pace Alleen, amp。Language Play: An Introduction to Linguisticsamp。, Newbury House Publishers, Massachusetts br /Leech. G. N, 1996，amp。English in Advertisingamp。, Longman Publishing House, Londonbr /Halliday, 1976， amp。The Language of Advertisingamp。, Tarter Publisherbr / John and Larry Percy, 1989，amp。Advertising and Promotion Managementamp。, McGrawHill Book Company, Singaporebr /Stevens Paul, 1989 ，amp。Weasel Wordamp。s, Godamp。d Little Helpers, Londonbr /Fearon Robert, 1978 ，amp。Advertising That Worksamp。, Probus Publishing Co., Chicagobr /李中行，1986，《廣告英語》，湖南教育出版社。br /王安平，1997，《廣告用語創(chuàng)作技巧》，中國紡織出版社。br /周曉，周怡，1998，《現(xiàn)代英語廣告》，上海外國語出版社。Dsp66939。nbsp。我國的綠色食品事業(yè)在這樣的大背景下應運而生。以問卷調(diào)查搜集的數(shù)據(jù)為基礎，分析了當前我國城市居民綠色食品的消費意識、消費行為特征以及影響綠色食品消費行為的各種因素；指出我國城市居民已普遍接受綠色食品消費并愿意承擔額外的費用，食品安全已經(jīng)深入人心；并進一步建立了居民綠色食品購買行為決策模型；最后，就綠色食品的推廣和普及提出了相關建議。Ppq25839。nbsp。Ppq25839。s increasing standard of living and the changes in supply and demand of agricultural products，more and more people are concerned about the high quality and diversity of agricultural products, which can be manifested in that people now focus on the quality, hygiene and security of food rather than the quantity of it. China39。s urban residents have generally accepted green food as well as its extra charge and the thought of food safety has deeply rooted in peopleamp。s mind. Decision models of residentsamp。 green food purchasing behavior is also gradually being established. At last, this article makes some suggestions on the popularization of green food. amp。 /pbr /pKey words: Green food。 Green agricultural products。Ppq25839。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。校園正在逐步邁向管理信息現(xiàn)代化。這就造成工作效率低、誤差大，也造成了人力、物力、財力資源的浪費。在當今的時代，網(wǎng)絡技術與計算機軟件技術已經(jīng)愈來愈廣泛地應用到教育系統(tǒng)中各個方面。計算機技術在校園中應用順應了我國的國情，實現(xiàn)了教育面向現(xiàn)代化，面向未來的指導思想，是校園管理走向現(xiàn)代化的有利武器br /br /系統(tǒng)主要功能有：br /學生交費管理：交費錄入、交費情況查詢、交費情況瀏覽與查詢、學生交費情況分析、學生交費情況瀏覽與統(tǒng)計、交費數(shù)據(jù)報表瀏覽與打印。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。(畢業(yè)設計網(wǎng) )BR通過對雙鉸接剪叉式升降臺機構位置參數(shù)和動力參數(shù)的技術，結合具體實例，對機構中良種液壓缸布置方式分析比較，并根據(jù)要求對液壓傳動系統(tǒng)個部分進行設計計算最終確定液壓執(zhí)行元件液壓缸，通過對叉桿的各項受力分析確定臺板與叉桿的載荷要求，最終完成剪叉式液壓升降臺的設計要求。Xvz92039。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。nbsp。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。nbsp。nbsp。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。8226。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp。nbsp