【正文】 gerator energy saving has reached world leading level. March 2002, Kelon refrigerator landmark independent research and development division multicycle refrigeration technology and the technology applied to a free multitemperature refrigerator, the world39。 September 2002, Kelon for design and development of all ten children, cartoon fridge, a listing on the highly regarded. Subsequently, Kelon Greencool refrigerant using energyefficient airconditioning, King of double effect and the king of the digital double effect have been published, the digital king of the doubleeffect heating and cooling energy efficiency ratio of and , respectively, reached world leading level . In December 2002 an international industrial design petition held in King of Block 237AK Kelon refrigerator, king of the second generation of Kelon airconditioned doubleeffect with the gold medal, a crosssectional household appliances so far the only gold medal today, but also be a business with two the sole representative of Gold Awards. Also, may sound Love Baby Child Development refrigerator was Product Innovation Award Excellence Award. Kelon at the end of 2001 transfer of shares by way of legal person shares, the successful introduction of hightech and international background of the Green Cole has bee the largest shareholder, Kelon has established the development of profitcenter direction, the Pilot for create value for customers as the concept of enterprise development, established the world major appliance manufacturers, the strategic objectives. Trends and development of the pany relative to its industry or market sector The development of the industry China39。 the production of household refrigerators 43,560,000 units (units), an increase of %。s growing white scale of production, the mainstream brands have white expansion by starting the pressor can plan, professional pressor production to increase overall business is also not far behind, Panasonic, Hitachi, Samsung and many other foreign panies line the pressor is also dispute to China. Statistics show that China39。 refrigerator pressor production reached million units, up % over 2007. The impact of favorable and unfavorable development of the industry factors (1) The favorable factors A. Industrial policy support: National impact of macroeconomic policies for the industry: the state39。 B. Since the reform and opening up the last century, the development of China39。s GDP growth rate during this period remained at 7% to 8%. The last two years, with the continuous expansion of the scale of investment, the national economy once again showing a continuing trend of rapid development, the 2003 GDP growth of %, while the first quarter of 2004 GDP growth over the same period the previous year % (see Figure 1). C. State to address the financial crisis of the 4 trillion in investment programs to stimulate economic growth By the financial crisis, since the second half of 2008 global economic slowdown, decreased external demand, China39。s fastest growing economies. Because China is in the urbanization and industrialization process in the country39。s national economy still maintained a good overall development, infrastructure investment is expected to maintain rapid growth, sustained growth in demand for electricity grid to form a favorable support. D. national highspeed, healthy and stable development for the white goods industry provides a good external macroenvironment. On the one hand to promote the development of the white goods industry has a good environment for industrial investment, on the other hand the development of the consumer market to provide a stable foundation. (2) adverse factors Continuous price war so that the economic benefits of the industry to continue to run low. Mature market economy, price wars tend to bee strong and effective business integration tools market resources. But China39。s supply and demand balance for a long time to achieve. Supply exceeds demand in the market environment, panies only through lower prices to expand market share in this process, the high cost of business will be eliminated to achieve a basic balance between supply and demand for the further development of petitive enterprises create the conditions and the provision of power, and our longterm existence of a large number of inferior enterprises, making