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etitive Advantages ? You have to be INSIGHTFUL ? You process information more effectively and efficiently ? You do not only rely on the information but also your sense case: McKinsey Quarterly To Use External Sources To Build Competitive Advantages ? You have to be FOCUSED ? Choose the subject you have interest ? Update yourself everyday by the best information and experience ? Structure and review your information often ? Summarize your knowledge and write it down case: The Standard To Use External Sources To Build Competitive Advantages ? You have to be ACTIVE ? Use the best munity to share experience ? Use all the opportunities to share with each other ? Put your opinions under pressure ? Promote yourself with the HR section and have more related engagements as exercise case: iAdvertising How to Use Effectively ?Media ?News ?Profiles ?Statistics ?Template ?Training ?Others ?Business cons