【正文】 ite teeth!” the advertisement tells us. But it doesn’t tell us the plete truth: that a healthy diet and a good toothbrush will have the same effect. Advertisers use many methods to get us to buy their products. One of their most sucessful show us who we aren’t and what we don’t have. Our teeth aren’t white enough. Our hair isn’t shiny enough our clothes aren’t clean enough. Advertisements make us afraid that people won’t like us if we don’t use the advertised products. “Why don’t I have any dates?” an attractive young woman sadly asks in a mercial. “Here,” replies her roommate, “try Zoom toothpaste!” of course she tries it, and immediately the whole football team falls in live with her. “That’s a stupid mercial,” we might say. But we still buy Zoom toothpaste out of being unpopular and having no friends. If fear is the negative motive for buying a product, then wanting a good image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. For example, a modern young woman might like to think that she looks like a beautiful movie star. A middleaged man might want to see himself as a strong attractive athlete. Advertisers know this. They write specific ads to make certain groups of people choose their product. Two people may choose different brands of toothpaste with the identical price, amount, and quality。 wach person believes that he or she is expressing his personality by choosing that brand. Advertisers get psychologists to stufy the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and selfimage. They also inform them about recent studies with colors and words. Psychologists heve found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical product with different dolors. Also, certain words attract our attention. For example, the words “new”, “improve,” “natural,” and“giant size” are very popular and seem to draw our eyes and hands toward the package. Many people believe that advertising does not affect them. They feel that the have freedom of choice, and they like to think they make wise choices. Unfortunately, they probably don’t realize the powerful effect of advertising. They may not clearly undrstand that advertisers spend billions of dollars each year in aggressive petition for our money, and they are extremely successful. Do you believe that ads don’t influence your choice of products? Just look at the brands in your kitchen and bathroom.1. Advertising______. A. informs us everything about some products. B. doesn’t influence us very much. C. is always stupid. D. doesn’t always tell us everything about a product.2. Which of the following is NOT the reason for a person to buy a product? A. He or she is satisfied with himself or herself. B. He or she has the need for a good selfimage. C. The colors on the package. D. Certain words on the package.3. Advertisers ____ to make us buy products. A. employ very low prices B. get information from psychologists C try to make us feel good D. need to use better package4. Psychologists tell advertisers____. A. which brands of toothpaste to produce B. to stop influencing shoppers C. about people’s motives for buyingD. how much money to spend on television mercials5. Which of the following is true according to the passage? A. advertising influences us to buy one