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atabase ? Is a bibliographic database ? Contains substantial full text ? Is available in HTML and PDF formats from vendor web site ? Includes direct links to source content ? Covers 25 years or more of retrospective content ? Allows user to capture content by downloading or printing ? Offers webbased or productprovided tutorial training 11 2020 Database marketplace— 2/2 ? The Typical 2020 Database Vendor ? Creates own intellectual content ? Includes in its market 75% libraries ? Considers academic libraries to be its most important market segment ? Acquired a firm or made an alliance in 2020 ? Has new products for 2020 ? Finds concurrent or flatfee subscription pricing most popular ? Offers consortial pricing ? Half now offer some perpetual rights ? Half now provide cost per use data 12 2020 OCLC Environmental Scan ? Social landscape ? Economic landscape ? Technology landscape ? Research and learning landscape ? Futur