kotler19_basic_marketingmanagement課件-在線瀏覽
2024-12-05 15:23本頁面
【正文】 1916 eMarketing Guidelines ? Give the customer a reason to respond ? Personalize the content of your s ? Offer something the customer could not get via direct mail ? Make it easy for customers to unsubscribe 1917 Figure Designing a Sales Force Sales force objectives Sales force strategy Sales force structure Sales force size Compensation 1918 Types of Sales Representatives ? Deliverer ? Order taker ? Missionary ? Technician ? Demand creator ? Solution vendor 1919 Sales Tasks ? Prospecting ? Targeting ? Communicating ? Selling ? Servicing ? Information gathering ? Allocating 1920 Figure Managing the Sales Force Recruiting, selecting Training Supervising Motivating Evaluating 1921 Workload Approach to Determ
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