【正文】 Girls 31 The difference between boys and girls on their idols Explorer (%) Politician (%) Sports star (%) Literature star (%) Enterprise boss (%) Artist (%) Military strategist (%) Scientist (%) Oneself (%) Boys 11.6 Girls 16.2 What about going on the Inter that is in fashion now among the college students? The answer is that about % students have visited the Inter. The average time the students spend on the Inter is around hours, while the most is 78 hours. The most mon place where the students choose to visit the Inter is the bars near the campus (%). Home ranks second (%), followed by the dormitory (10%). The purposes of visiting the are listed following: reading the news (%), browsing the reference book (%), chatting (%), sending and receiving s (%), playing games (%), downloading pictures and software (%). Consumption concepts and consumption habits The places where consumers buy items are the problem which bus inessmen are interested in as well as 第 2 頁 共 32 頁 consumers. The research shows that the supermarkets are the places that the students visit most. The reason lies not only in its cheap and plete items, but in it free shopping style as well. What’s more, the supermarkets have already appeared in some universities. As a result, more than % students regard supermarket as their favorite when they are shopping. On the opposite, only about 15% students will go to those big shopping centers to buy things. That’s probably because most colleges lies far from the city, and it’s not convenient for students to go to those shopping centers. Then how do students get information about products on campus? The research show that most students get this kind of information around their dormitory building (%), and canteen and teaching building are the other two main resource of the information. It’s interesting that the result goes well with the students’ life style in college: dormitorycanteenclassroom, three points a line. The students working busily among those places and gain the information that may have something to do with their shopping conception and habits. Advertisement plays a important part in students consuming conception for they are the generation which grow with the impact of Ads. TV has no doubt the biggest affect on the students’ consuming, followed by propagating materials, newspapers, outdoor advertisement, advertisement, and so on. As we all know, advertisements can stimulate consuming. Over 40% students will try to buy the product that is introduced by the advertisement or will directly buy the product because of the advertisement. If we take those who do not have the regular favorite brand into consideration, the impact advertisements have on the students will surly be even greater. If we look into the problem that what will mostly make the students consume, we will find that the goods on sale have the greatest affect, while giving presents is also useful. Shopping online and shopping by telephone are the newly born things which have not appeared until the resent years. Shopping online Shopping by telephone Accept pletely Accept partly Do not accept Accept pletely Accept partly Do not accept And there are also some factors that may not occur a few years ago, such as mobile phones and laptop puters, which can show the consumption concepts and habits of college students. Now m