【正文】 nt of exhibition industry logistics for the exhibition provides a broad space for development, and quality of exhibition logistics services has promoted the healthy and steady development of exhibition industry. In this paper, the definition of the Convention on the exhibition material to make the appropriate definition of logistics, exhibition logistics in the analysis of the levy on the basis of an analysis, on the development of China39。s exhibition to analyze the current development, sorting out the logistics impede the development of MICE factor of exhibition logistics industry existing problems and propose solutions and remend the development of logistics industry in China Exhibition countermeasures. 【 Key words】 Convention and Exhibition Industry Sanya city Marketing analysis Development strategy III 目 錄 第一章 緒論 .............................................................................................................. 1 研究的意義和背景 ............................................................................................. 1 研究的意義 ................................................................................................. 1 研究背景 .................................................................................................... 2 研究的現(xiàn)狀 ........................................................................................................ 3 中國會展業(yè)發(fā)展概述 ................................................................................. 3 會展物流業(yè)研究現(xiàn)狀 ................................................................................. 5 研究內容 .............................................................................................................. 6 研究目標 .............................................................................................................. 6 研究方法 .............................................................................................................. 6 第二章 會展物流的現(xiàn)狀分析 ................................................................................. 7 定義 ..................................................................................................................... 7 會展與物流 ................................................................................................. 7 會展物流的定義 ......................................................................................... 8 會展物流的界定 ............................................................................................ 9 會展物流的實操技術和管理 ...................................................................... 9 會展物流的理想模型 ................................................................................. 10 特征 .................................................................................................................. 11 服務的專業(yè)性 .............................................................................................. 11 過程控制的復雜性 ..................................................................................... 11 物流體系優(yōu)化的雙重性 ............................................................................. 11 展品 的安全性 ............................................................................................. 11 物流信息的實質性 .................................................................................... 12 會展物流的逆向性 .................................................................................. 12 發(fā)展現(xiàn)狀 .......................................................................................................... 13 會展旅游的現(xiàn)狀 ....................................................................................... 13 物流旅游的現(xiàn)狀 ...................................................................................... 14 會展物流的規(guī)?，F(xiàn)狀 ............................................................................... 14 運作模式的比較 .................................................................................. 15 管理模式的比較 .................................................................................... 16 阻礙發(fā)展的因素 .............................................................................................. 18 IV 會展組織者管理水平較低，缺乏整體規(guī)劃 ........................................... 18 市場開放度及運營成本水平越來越高 .................................................. 18 管理水平缺乏整體規(guī)劃 ........................................................................ 18 專業(yè)人才不足，服務理念落后 ............................................................... 19 第三章 會展物流發(fā)展對策分析 ............................................................................. 20 合理定位，打造品牌 ....................................................................................... 20 服務創(chuàng)新，保持客戶 ....................................................................................... 20 信息化管理，提高質量 ................................................................................... 20 培養(yǎng)人才，滿足需要 ....................................................................................... 21 加強信息化管理，開發(fā)完善管理信息系統(tǒng)建設 .......................................... 21 制定相應的法律政策 ............................................................