臨安健康旅游項(xiàng)目策劃方案-展示頁(yè)
2024-10-17 21:11本頁(yè)面
【正文】 和人才背景............................................................................................................2 三臨安森林浴旅游定位分析.....................................................................................................................2 主題定位....................................................................................................................................2 功能定位....................................................................................................................................2 市場(chǎng)定位....................................................................................................................................2 目標(biāo)定位...................................................................................................................................3 形象定位...................................................................................................................................3 四森林浴旅游項(xiàng)目設(shè)計(jì).............................................................................................................................3 森林浴場(chǎng)規(guī)劃設(shè)計(jì)....................................................................................................................3 選址.................................................................................................................................3 設(shè)施建設(shè).........................................................................................................................4 應(yīng)急設(shè)置.........................................................................................................................4 森林浴活動(dòng)方案設(shè)計(jì)................................................................................................................4 活動(dòng)方式.........................................................................................................................4 運(yùn)營(yíng)時(shí)間.........................................................................................................................4 服務(wù)模式.........................................................................................................................5參考文獻(xiàn).....................................................................................................................................................6一、臨安簡(jiǎn)介臨安，浙江省境內(nèi)最大的縣級(jí)市，地處西北部天目山區(qū)，是我國(guó)首批全國(guó)生態(tài)建設(shè)示范市。二臨安健康旅游項(xiàng)目闡述.......................................................................................錯(cuò)誤！未定義書(shū)簽。an health tourism resources from the three aspects of the basis of the tourism industry and health policy environment, tourism resources, technology and talent background of Ling39。關(guān)鍵詞項(xiàng)目闡述 定位分析 方案設(shè)計(jì)Ling39。第一篇：臨安健康旅游項(xiàng)目策劃方案臨安健康旅游項(xiàng)目策劃方案風(fēng)景園林與建筑學(xué)院、旅游與健康學(xué)院 魏城榮摘要：我們通過(guò)對(duì)臨安健康旅游的資源進(jìn)行分析，從旅游產(chǎn)業(yè)基礎(chǔ)和政策環(huán)境、健康旅游資源、技術(shù)和人才背景三個(gè)方面臨安健康旅游項(xiàng)目策劃進(jìn)行闡釋分析，提出了“原始森林”的森林浴主題定位，并根據(jù)因地制宜，因時(shí)制宜，因人制宜的原則，在功能定位、市場(chǎng)定位、目標(biāo)定位和形象定位基礎(chǔ)上，做出了旅游森林浴旅游項(xiàng)目設(shè)計(jì)。其主要涵蓋森林浴場(chǎng)規(guī)劃設(shè)計(jì)和森林浴活動(dòng)方案設(shè)計(jì)這兩個(gè)方面。an Health tourism project planning Abstract:We through the analysis of Ling39。an health tourism project planning analyses, put forward the “forest bath theme to locate the original forest”, and according to local conditions, time, person principle, function positioning the market positioning and target positioning and image positioning on the basis of making tourism forest bathing tourism project mainly covers two aspects: the forest bathing plan design and the forest bath activity plan words:Project elaboration,Positioning analysis,Conceptual design目錄一臨安簡(jiǎn)介...........................................................................
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