【正文】 eitang town, there are rather many people ing here for shopping every day. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 3 ? EFANNY Corporation has a great deal of styles of bags for customers to select. 2. Strengths We think that the strengths are vital in our business. Therefore, we should take advantage of the existing strengths thoroughly to make further progresses. These strengths can be illustrated in such factors as: ? Getting the products from the factory directly, the price of the bags is very low. ? Currently, there is not this kind of shop at this town. ? More and more people would like to do their shopping online. 3. Premises The shop site is at Chezhan Road, will occupy an area of about 80 square meters, and have following features: ? There should be a huge banner on the top of door, then every one can see it, let every passenger know there is a good and cheap bag here. ? There will be a mirror in the shop, so customers can tr y the bag that they like in front of it. ? For selling online, the shop must have a set of puter and an ADSL account to connect to inter. 4. Services The bag shop will offer services based on customers’ request and suggestions. The services are as following: ? Stock with many styles of bags, so that customers will have more choices. ? Provide cleaning service, to clean the dirty bag for customers. ? Opening shop online, then customers can buy bags from Taobao or Paipai. ? Deliver bags to customers’ home. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 4 5. Goods Sell the bags from EFANNY Corporation. 6. Facilities The shop should have some shelves for putting the bags. There will be a desk and a chair, then the salesman can site down for a rest. Certainly, we also need some office furniture, a puter, a DC (Digital Camera), and a POS terminal machine. 7. Cost breakdown According to the estimation, the shop will need 56,500. Expenses for specific items are listed as follows: Rental cost: The site of shop would cost RMB 20,000 to rent each year. Decoration: The decoration would cost RMB 10,000. Labor costs 3,000 Flooring 1,000 Window 500 Ceiling 1,000 Paint 2,000 Lighting 1,000 Lumber 1,000 Glue amp。 Tools 500 Equipment: The cost of equipment in shop would be 10,000. Shelves 1,000 Computer 5,000 Air Conditioner 3,000 Desk 300 Chair 200 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 5 Office Suppliers 500 Budget: The annual increase in the operating budget would be 16,500. Wages 15,000 Inter fees 1000 Sanitary fees 500 8. Benefits Provided everything is in normal progress, on the basis of the business available on Chezhan Road, the bag shop is expected to get profit 50,000 yuan the first year and the profit will increase to 80,000 yuan in the following year. 9. Schedule The project will start three days after it is approved and the budget is made available. It will take approximately 8 weeks to finish, with two weeks needed to do decoration of the shop, two weeks to train the salesman, and one week to put the shelves, equipment and furniture, then put the bags on the shelves. 10. Risk management Before putting the plan into practice, the management finds that the following problems might affect the successful pletion of the project. These problems, also called risks, generally fall into three categories. ? People –related The salesman of the shop may not be good at selling the bags at all. Some customers may not like our style of bags. ? Timerelated The fashion may change after the goods arrive at the shop, which causes most of customers don’t like the bags. The shelves and goods may not arrive before opening the shop. 浙江廣播電視大學外語系英語專業(yè)畢業(yè)設計（論文） 6 ? Product –related The quality of bags may be not good enough which causes the customers don’t like them. Since it’s impossible to eradicate all these risks, the shop manager thinks following measures are necessary. ? To prevent the dangers from happening, carry out market research among target customers to improve the popularity of the stock. ? Keep contact with suppliers to get the latest information of new products. ? Keep training the salesman to make them be good at selling the EFANNY bags. ? Order the shelves and goods earlier, then the shop would open on time. After the risk analysis,