奔馳營銷策略分析畢業(yè)設計-展示頁
2024-12-05 16:34本頁面
【正文】 , in addition to relying on the success of its excellent stability performance of the car , but also thanks to its various marketing strategies to promote the country through in terms of public service activities, fundraising, environmental protection, promotion and other celebrity brand marketing, gradually enhance the brand image but also makes the Mercedes Benz Vietnam An increasing number of consumers weled by the Chinese author believes marketing luxury cars should cater to the needs of local consumers and draw car prices only in the use of products to create added value for consumers while to be reflected in the value of the brand itself in order to obtain longterm stable profit gains. I hope that this article provide a reference for multinational car firms and Chinese independent auto enterprise marketing management. 【 keywords】 Brand； SWOT； Customer； The position of brand； Strategy of brand； 經(jīng)貿(mào)系畢業(yè)設計（論文） 3 目錄 ...................................................... 4 .............................................. 4 轎車類 ........................................................ 4 跑車 /轎跑車 ................................................... 4 SUV 系列 : ..................................................... 4 MercedesAMG: ................................................. 4 .................................................... 5 2奔馳汽車 SWOT分析 ......................................................... 5 ............................................................ 5 品牌知名度高 .................................................. 5 品質(zhì)性能優(yōu)越 .................................................. 5 外觀設計 ...................................................... 5 ............................................................ 6 奔馳的營銷策略過于保守 ........................................ 6 危機公關(guān)應對不及時 ............................................ 6 ............................................................ 6 受到年輕消費群體熱捧 .......................................... 6 中國高收入人群增加，市場消費潛力增大 .......................... 7 ............................................................ 7 汽車行業(yè)競爭加大 .............................................. 7 其他交通工具的替代 ............................................ 7 ......................................................... 7 中國富裕群體主要特征分析 ............................................ 8 中國高收入群體主要特征分析 .......................................... 8 中國高級白領(lǐng)群體主要特征分析 ........................................ 8 梅賽德斯奔馳目標消費群體分析 ........................................ 9 .......................................... 9 品牌定位策略 ....................................................... 9 ............................................................ 9 銷售渠道策略 ....................................................... 9 ........................................................... 10 5．奔馳汽車中國市場營銷改進建議 ......................
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