【正文】
成立的企業(yè)、更換經(jīng)營(yíng)權(quán)或改變經(jīng)營(yíng)方針、企業(yè)規(guī)模擴(kuò)大或公司合并、企業(yè)經(jīng)營(yíng)國(guó)際化、企業(yè)形象落后、競(jìng)爭(zhēng)力削弱、伴隨新產(chǎn)品上市時(shí)的廣告促銷(xiāo)活動(dòng)或創(chuàng)業(yè)紀(jì)念日等這類(lèi)企業(yè)可以考 慮做一套 VI系統(tǒng),但是對(duì)于VI系統(tǒng)做的非常成功的企業(yè),比如可口可樂(lè)集團(tuán)就沒(méi)有做 VI系統(tǒng)的必要了。 關(guān)鍵字: CIS 企業(yè) 統(tǒng)一 中恒國(guó)際酒店 VI設(shè)計(jì) 手冊(cè) 1 Abstract For our graduation (VI design) in terms of VI design objects can be considered from two aspects, first select the panies existing in reality, it has something existing in reality, even its existing system for a VI our reference, learning, but there is a flaw, that is assumed to give VI a pany needs to import good time, not casually pulled out a business, you make a VI system on the can. Strategy for the VI into a good time to grasp the same time also from the reality of business, such as the newly formed pany, to replace or change the operating principle of the right to operate the enterprise scale, or pany mergers, international business, corporate image and backward petitive, with new products to market advertising promotions or anniversaries like, business enterprises can consider doing another VI system, but for the VI system as a very successful pany such as CocaCola Group VI system is not necessary to do the. First, a corporate self again, for it to do a set of VI, including the pany name, overall planning, image positioning, creative design, VI design manual and other aspects of the. Keyword: CIS Company Unified