博爾特媒體推廣方桉_-展示頁(yè)
2025-02-22 15:35本頁(yè)面
【正文】 seconds in the Nest in Beijing 2023. Quickly he became a shinning star by a large number of media`s realtime reports. Bolt’s first time to china has bee the hot spot of various media after the Olympics. Inevitably, it will bee the focus of the panies and the anizers that how the related product and brand spread and how it present to the consumers. To this point, we do prehensive, indepth analysis on the media and make strategies by Bolt`s characteristic as a sports star to promote the media as follows: 主流媒體搶占先機(jī)，區(qū)域媒體全面滲透 我們的策略 08年底博爾特將再次成為中國(guó)的焦點(diǎn) Bolt will bee the focus again in China at the end of 2023 The mainstream media in charge of the opinion The Regional media infiltration public opinion Our Strategy 主流媒體介紹 報(bào)紙媒體： 《 體壇周報(bào) 》 、 《 足球周刊 》 、 《 全體育 》 、 《 高爾夫大師 》 、 《 戶外雜志 》 、 《 扣籃 》 電視媒體： CCTV BTV湖南衛(wèi)視 網(wǎng)絡(luò)媒體： 新浪體育頻道、體壇網(wǎng) 廣播媒體： 中央人民廣播電臺(tái) 北京交通臺(tái) 騰訊 電臺(tái) 戶外媒體： 北京公交車(chē)內(nèi)電視 The Mainstream Media Newspaper: Titan Sports,Football magazine, All sports, Golf ,Masters of outdoor magazines, Dunk. TV Media： CCTV BTV Hunan Statellite TV Inter ： Sina Sports Channel、 Sports Network Broadcast Media： China National Radio Beijing Transports Radio Tencent radio Outofdoor Media： Beijing Buscar TV 媒體分析（一） 主流媒體： 體壇周報(bào) — 目前一周三期，期發(fā)量約為 160萬(wàn)份，周期發(fā)量 500萬(wàn)份 。奧運(yùn)會(huì)后，博爾特的首次中國(guó)之行必將成為眾多媒體的焦點(diǎn)，與之相關(guān)的產(chǎn)品和品牌以怎樣的媒體組合傳播形式， 怎樣 最大 程 度地呈現(xiàn)在目標(biāo)消費(fèi)者面前 。公司主創(chuàng)人員均為影視制作界、廣告界、傳媒界的資深人士，曾服務(wù)過(guò)眾多國(guó)際和國(guó)內(nèi)知名品牌 . Coanizer： KuangHe（ Beijing） International Media Advertisement CO.,Ltd Organizer： Titan Sports Titan Sports ,localized in Changsha,Hunan Province,is currently the prehensive newspaper on Sports with the most published issue in it has various divisions ,such as football magazine, all sports, golf and the Masters of outdoor editorial department is in Beijing now,and there are many Permanent Correspondents all around the world. Titan Sports established longterm cooperative relationship with the French team, Spain, Marca newspaper, and so on. KuangHe（ Beijing） International Media Advertisement Co.,Ltd is a kind of multimedia advertising agencies specialized in Television advertising production, Brand Planning, Public Relations Planning and Executive, Media Operation and so on. The pany officals were all senior casts ing from the F
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