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【正文】 + 2,500,000 + 800,000) x 100 = 410 ? CPRP = (67,000 + 34,900 + 9,700)/ 410 = 272 ? A: Ave frequency = 561 / 70 = 8 B: Ave frequency = 232 / 63 = 4 C: Ave frequency = 405 / 79 = 5 A, B C Ave frequency = 410 / (3,000,000 x + 2,500,000 x + 800,000 x ) / (3,000,000 + 2,500,000 + 800,000) = 6 How to calculate media mission? 如何計(jì)算媒介傭金 Client Cost : Net Media Cost + Agency Commission 客戶支出： 媒介凈價(jià) +代理商傭金 How to calculate media mission? 如何計(jì)算媒介傭金 ? Media Commission媒介傭金 ? Agency Discount 廣告公司折扣 A percentage of discount which media vendor offers to agency ? Volume Discount / Rebate 年底總量折扣、回傭 A percentage of discount which media vendor offers to agency or client (or both) in view of bulk volume of transaction made. How to calculate media mission? 如何計(jì)算媒介傭金 ? 15% on Gross = Charge 15% AC on Rate Card After Volume 媒介總價(jià) 15％ Discount Rate Card Cost 媒體刊例價(jià) : 10,000 Volume Discount 總量折扣 : 5%( 500 ) Agency Discount 廣告公司折扣 :10% ( 950 ) Net Cost to Media凈價(jià) : 8,550 Agency Commission傭金 : + 1,509 Client Cost 客戶價(jià) : 10,059 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH 。000) TARPs ShrBelow 15 1,162 569 250 22 44 178 15 311524 895 281 97 11 35 129 14 462534 1,896 762 244 12 29 373 20 49Shanghai TV Oriental TVSource: SRG How many TARPs did STV achieve(below 15)=250 / 1,162*100%=22 How many Audience Share did STV achieve(below 15)=250 / 569*100%=44 Media Basic Terminology 媒介基本術(shù)語(yǔ) Example: Calculate the Total TRPs of A, B C area 計(jì)算以下地區(qū)的毛收視點(diǎn) Target Audience : 500,000 Total TRPs of A : 350 Target Audience : 450,000 Total TRPs of B : 450 Target Audience : 750,000 Total TRPs of C : 250 Media Basic Terminology 媒介基本術(shù)語(yǔ) Target Audience : 500,000 Total TRPs of A : 350 Target Audience : 450,000 Total TRPs of B : 450 Target Audience : 750,000 Total TRPs of C : 250 How much are these three areas’ total TRPs? 這三個(gè)地區(qū)的目標(biāo)對(duì)象總收視點(diǎn)是多少？ Media Basic Terminology 媒介基本術(shù)語(yǔ) Target Audience : 500,000 Total TRPs of A : 350 Target Audience : 450,000 Total TRPs of B : 450 Target Audience : 750,000 Total TRPs of C : 250 How much are these three areas’ total TRPs? 這三個(gè)地區(qū)的目標(biāo)對(duì)象總收視點(diǎn)是多少？ They are not 350+450+250=1050 不是 350+450+250=1050 Media Basic Terminology 媒介基本術(shù)語(yǔ) Target Audience : 500,000 Total TRPs of A
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