【正文】 med ancient Egyptian glass containers (Figure ). Figure Forming a hollow glass vessel around a core From Rome To The Renaissance 1. How packaging changed as social structures changed Many societal changes leading to the corresponding changes in packaging: mostly the quality and quantity of existing packaging practices.2. The invention of the glass blowpipe, wood barrels The Romans in about 50 ., the glass blowpipe； The blowpipe’s invention brought glass out of noble households and temples。 wood boxes replaced hollow logs。 villages with access to different resources traded with their neighbors, requiring transport containers。 evolutionary stage: supported larger social groups, gave birth to small tribal villages。 a naturally hollow piece of wood。 an animal skin。 Now, milk delivery from glass bottles to a variety of plain and aseptic paper cartons, plastic bottles and flexible bags?！栋b技術(shù)基礎(chǔ)》 Fundamentals of Packaging Technology 編著：陳滿儒教授Unit oneperspective on packaging第一單元 透視包裝 Lesson 1 A History of Packaging 第 1課 包裝發(fā)展史 What is Packaging? 1. A definition of packagingPackaging is best described as a coordinated system of preparing goods for transport, distribution, storage, retailing, and use of the goods 2. The many things a package might be asked to do Packaging is a plex, dynamic, scientific, artistic, and controversial business function Fundamental function of packaging: contain protects/preserves transports informs/sells. What is Packaging?Packaging functions range from technical ones to marketing oriented ones (Figure ). Technical Functions Marketing Functionscontain measure municate promoteprotect dispense display sellpreserve store inform motivateFigure Packaging enpasses functions ranging from the purely technical to those that are marketing in natureTechnical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding. What is Packaging?3. How packaging changes to meet society’s needs Packaging is not a recent phenomenon. Packaging is an activity closely associated with the evolution of society and, can be traced back to human beginnings. The nature, degree, and amount of packaging at any stage of a society’s growth reflect the needs, cultural patterns, material availability and technology of that society. A study of packaging’s changing roles and forms over the centuries is a study of the growth of civilization. Social changes are inevitably reflected in the way we package, deliver and consume goods. What is Packaging?Until the 1950s, motor oil was delivered in bulk to service stations, which in turn measured it into 1quart glass jars。 premeasured oil in metal cans。 Tomorrow, how oil or milk will be delivered? environmentally acceptable packaging (minimal waste) choices of petrochemicals, wood pulp, and metal governed the way we buy and consume oil or milk milk delivered in refillable aluminum cans? Primitive Packaging origins of packaging We don’t know what the first package was, but we can certainly speculate. Primitive humans: nomadic hunter/gatherers, lived off the land. Social groupings restricted to family units. They would have been subject to the geographical migrations of animals and the seasonal availability of plant food. Such an extreme nomadic existence does not encourage property accumulation beyond what can be carried on one’s back. Primitive Packaging Primitive people needed containment and carrying devices, and out of this need came the first “package”. a wrap of leaves。 the shell of a nut or gourd。 the firebearer and the “packaging” of fire. Primitive Packaging packaging changed as social structures changed 5000 ., domesticated plants and animals. a reasonable food supply in a given vicinity。 storage and transport containers needed for milk, honey, seed grains, nuts, and dried meat。 About 250 ., the Greek citystate period, law that affected packaging enacted Primitive Packaging 3. Early packaging materials fabricated sacks, baskets, and bags, made from materials of plant or animal origin。 a clay bowl, the firedried clay pots ( the pottery and ceramic trade).4. The discovery of glass By 2500 ., a hard inert substance in the fire’s remains。 The first wooden barrel