【正文】 ....................................................................................................................................15四、銷售策略 ....................................................................................................................................................16五、市場滲透和銷售量 ....................................................................................................................................16第四章，競爭性分析 ............................................................................................................................................17一、競爭者 ........................................................................................................................................................17二、競爭策略或消除壁壘 ................................................................................................................................181．競爭者 [A， B 等 ] ....................................................................................................................................18第五章；產(chǎn)品與服務 ............................................................................................................................................19一、產(chǎn)品品種規(guī)劃 ............................................................................................................................................19二、研究與開發(fā) ................................................................................................................................................20三、未來產(chǎn)品和服務規(guī)劃 ................................................................................................................................20四、生產(chǎn)與儲運 ................................................................................................................................................20五、包裝 ............................................................................................................................................................212 / 41六、實施階段 ....................................................................................................................................................21七、服務與支持 ................................................................................................................................................21第六章 市場與銷售 ............................................................................................................................................22一、市場計劃 ....................................................................................................................................................22二、銷售策略 ....................................................................................................................................................23實時銷售方法 .........................................................................................................................................23產(chǎn)品定位 .................................................................................................................................................23三、銷售渠道與伙伴 ........................................................................................................................................23四、銷售周期： ................................................................................................................................................25五、定價策略 ....................................................................................................................................................26產(chǎn)品、服務： .........................................................................................................................................26產(chǎn)品 /服務 B ............................................................................................................................................27六、市場聯(lián)絡； ................................................................................................................................................27貿(mào)易展銷會 .............................................................................................................................................27廣告宣傳 .................................................................................................................................................28新聞發(fā)布會 .............................................................................................................................................28年度會議 /學術討論會 ...........................................................................................................................28國際互聯(lián)網(wǎng)促銷 .....................................................................................................................................28其它促銷因素 .........................................................................................................................................28貿(mào)易刊物、文章報導 .............................................................................................................................29直接郵寄 .................................................................................................................................................29七、社會認證 ....................................................................................................................................................29第七章 財務計劃 ................................................................................................................................................29一、財務匯總 ....................................................................................................................................................29二、財務年度報表 ............................................................................................................................................30三、資金需求 ....................................................................................................................................................30四、預計收入報表 .............