【正文】 19二、市場的確定 43 2. Target Market 20三、市場營銷計(jì)劃 45 3. Marketing Program 21四、競爭者情況和市場占有額 47 4. Competitors and Market Share 22第六章 生產(chǎn)過程 49Chapter VI Process of Production 23一、原料供應(yīng)商情況 49 1. Situation of Suppliers 23二、產(chǎn)品制造過程的描述 52 2. Description on Process of Manufacture 24（一）預(yù)處理工序的制作過程 54 1) Process of Preliminary Treatment 24（二）鋼化工序的制作過程 58 2) Process of Tempering（三）夾層工序的制作過程 60 3) Process of Laminating 27第七章 財(cái)務(wù)計(jì)劃 63Chapter VII Financial Program 29一、財(cái)務(wù)管理 63 1. Financial Management 29二、資金的來源、使用及回收期預(yù)測 63 2. Estimation on Source and Use of Fund and Payoff Period 29三、財(cái)務(wù)成果預(yù)測 63 3. Estimation on Financial Oute 29第八章 結(jié)論 ………………………………………………………………………………………66Chapter VIII Conclusion 32ii摘要Chapter I Description這份《商業(yè)計(jì)劃書》是南非旭日安全玻璃有限公司為在南非建廠而制作的一份文件。This business program is specially piled for Rise Safety Glass Co., Ltd of South Africa to set up a manufacture factory in the country.這份文件主要闡述了在南非建廠的戰(zhàn)略目標(biāo)和投資計(jì)劃。文件從市場信息諸方面考察了市場的需求空間和競爭者的情況，策劃了應(yīng)對措施。This document mainly elaborates strategic target and investment program of setting up a factory in South Africa. Advantages of the pany are analyzed in terms of financial situation, management system, sales channel, and human resources etc. The margin of market demand is investigated as well as the situation of petitors, corresponding measures are also programmed. In financial aspect, forecast is made from periodic input of investment to payoff term thereof, balance between expenses and receipts, distribution of profits and so on.這份“商業(yè)計(jì)劃書”是對在南非投資建廠運(yùn)作程序的一份指導(dǎo)性文件。Rise Safety Glass Co., Ltd is located in East London, East Cape of South Africa and is registered on Jun 19th, 2006.公司注冊號：2006/017811/07。Qinhuangdao Benniu Commercial amp。完善的管理體系是公司正常運(yùn)營的保證。（中國秦皇島北戴河渤海安全玻璃有限公司已通過ISO9001—2000質(zhì)量管理體系認(rèn)證、產(chǎn)品質(zhì)量通過GB9656—2003《汽車安全玻璃》標(biāo)準(zhǔn)、取得3C產(chǎn)品質(zhì)量認(rèn)證）Rise Safety Glass Co., Ltd owns high level technical staff and management team, plete and sophisticate productive process and technologies which keep pace with world level development. The pany is therefore capable enough to execute effective control over production and execute efficient R amp。Product scope of the pany: auto safety glass, safety glass for construction machineries, safety glass for architectures, safety glass for illuminating appliance and home electric appliance, special safety glass etc.汽車用安全玻璃有：大型高級客車前擋風(fēng)夾層安全玻璃、側(cè)窗用彎型鋼化安全玻璃、后擋風(fēng)多曲面鋼化安全玻璃、貨車全車用安全玻璃。厚度在4—19mm范圍內(nèi)任意選擇。Safety glass for architectures covers super large curtain wall including flat and curved tempered glass, flat and curved laminated glass and flat and curved vacuum safety glass with thickness of 4—19mm at customers’ option. The pany is also capable of producing large batch of safety glass for doors and windows to satisfy the market demand of South Africa.工程機(jī)械用安全玻璃有：可生產(chǎn)挖掘機(jī)、推土機(jī)、裝卸機(jī)、礦山機(jī)械車輛用夾層、鋼化特異型多曲面鋼化安全玻璃、多曲面夾層安全玻璃。Special safety glass includes bullet proof, explosion proof and fire proof glass which is to be used in security defensive field. Either flat or curved product is available according to different demands.其他種類有：照明燈具、家用電器和家具用安全玻璃，可生產(chǎn)各種形狀、各種磨邊要求的平型鋼化、彎型鋼化安全玻璃、各種曲面形狀的家具用玻璃。: Most of the above mentioned products are not available in South Africa, nor is related technical process and equipment.先進(jìn)設(shè)備與工藝技術(shù)的投入，多種專業(yè)設(shè)備的優(yōu)化組合投入，計(jì)劃中的后期設(shè)備投入，能夠滿足市場增長的需求。The bined input of advanced equipment and technology, selected input of bined professional equipment and equipment to be invested during middle and late stages of the investment program will satisfy the requirement of growth of the market. Advantages in technical process, productive capability and professional management empower the pany with foundation of long term development.質(zhì)量的保證：依托中國母公司的基礎(chǔ)，公司具有先進(jìn)的生產(chǎn)工藝技術(shù)、可靠的生產(chǎn)過程控制、專業(yè)的管理體系，能夠保證產(chǎn)品質(zhì)量在長期生產(chǎn)中的穩(wěn)定性。Personnel Training: The pany will execute overall training program for its personnel with local employees as the majority. Through training on management, technical and process, productive operation and so on, the pany will foster high level management team, engineering and technological team, production operation team and professional marketing team. Thus the pany will bee more localized soon as possible.穩(wěn)定的產(chǎn)品質(zhì)量、精湛的工藝技術(shù)、完善的管理體系、誠信的服務(wù)和長遠(yuǎn)的發(fā)展思想，是南非旭日安全玻璃有限公司的追求。: Benniu Commercial amp。南非東開普省東倫敦市是一座美麗的城市，依山傍海、環(huán)境優(yōu)美，有機(jī)場、碼頭、高速公路、交通便利發(fā)達(dá)、人力資源豐富，基礎(chǔ)設(shè)施配套齊全。中國秦皇島市與南非東倫敦市結(jié)成友好城市，為進(jìn)一步的交往、方便中國企業(yè)到南非投資 ，在東倫敦市成立了秦皇島市工業(yè)園區(qū)。Rise Safety Glass Co., Ltd is going to invest and set up a factory in South Africa. Adjacent to both mountain and sea, East London of East Cape is a beautiful city, which has convenient transportation in terms of airport, berths and expressway rich human resources and plete infrastructure. Preferential investment policies, stable social order and friendly people bine to forge sound investment environment in South Africa. The city of Qinhuangdao of China has twin city relationship with the city of East London of South Africa and therefore to make further contact and provide convenience for investment from China to South Africa, the Qinhuangdao Industrial Park is established in East London. It is for above mentioned factors that Qinhuangdao Benniu Commercial amp。在南非，汽車原裝玻璃一直是由SHATERPRUFE獨(dú)家壟斷，價(jià)格居高不下，汽車生產(chǎn)廠家為降低成本，正在積極尋求更多的供貨商。南非政府規(guī)定建筑用玻璃必須使用鋼化玻璃或夾層玻璃，這一市場的需求量很大，我們的產(chǎn)品上市后，可以滿足這種需求的增長。更為吸引投資者的是南非政府為其提供的各種優(yōu)惠條件，諸如新投資或追加投資的中小企業(yè)，可享受3年的現(xiàn)金補(bǔ)貼；核