【正文】 零零六年十 月 數(shù)字旅游示范工程課題申報(bào)書 2 2 目錄 第一章 課題概述 ........................................................................................................ 3 ................................................................................................................... 3 .............................................................................................. 4 .................................................................................................. 4 .................................................................................................. 4 .................................................................................................. 5 ............................................................................................................ 5 .............................................................................................. 6 .................................................................................................. 8 第二章 數(shù)字旅游服務(wù)示范工程體系建設(shè) .......................................................................... 8 ： .................................................................................... 8 .................................................................................................. 9 一階段 .................................................................................................. 9 階段 .................................................................................................. 9 階段 .................................................................................................. 9 第三章 DMS數(shù)字旅 游營銷體系建設(shè) ................................................................................ 10 DMS概述 .......................................................................................................... 10 旅游目的地營銷系統(tǒng)介紹 ...................................................................... 10 DMS在中國的發(fā)展 .................................................................................. 10 總體架構(gòu) .......................................................................................................... 11 層次結(jié)構(gòu) ............................................................................................... 11 層次結(jié)構(gòu)功能劃分 ................................................................................. 12 體系技術(shù)介紹 .................................................................................................. 13 ....................................................................................................... 13 ................................................................................................ 14 ................................................................................................ 14 ................................................................................................ 15 系統(tǒng)應(yīng)用功能介紹 ........................................................................................... 16 第四章 數(shù)字景區(qū)旅游體系建設(shè) ...................................................................................... 17 .................................................................................... 17 ......................................................................................... 18 ..................................................................................... 20 ......................................................................................... 21 ..................................................................................... 26 .................................................................................... 28 智能化監(jiān)控系統(tǒng) .................................................................................... 30 ......................................................................................... 32 多媒體虛擬展示系統(tǒng) ............................................................................. 34 第五章 電子商務(wù)體系建設(shè) ............................................................................................. 36 .......................................................................................................... 36 ................................................................................................... 39 數(shù)字旅游示范工程課題申報(bào)書 3 3 ................................................................................................ 40 ................................................................................................ 40 ............................................................................................ 41 第六章 數(shù)字旅游多語 言體系建設(shè) ................................................................................... 43 .............................................................................. 43 數(shù)字旅游多語言內(nèi)容管理系統(tǒng) .......................................................................... 44 ................................................................................................ 44 ................................................................................................ 44 數(shù)字旅游多語言產(chǎn)品數(shù)據(jù)庫 ............................................................................. 51 數(shù)字旅游多語言產(chǎn)品數(shù)據(jù)庫要求 ............................................................ 51 數(shù)字旅游多語言數(shù)據(jù)庫標(biāo)準(zhǔn) ................................................................... 52 ........................................................................... 55 ................................................................................................ 55 ................................................................................................ 56 ................................................................................................ 58 第一章 課題概述 引言 在中國加入 WTO、旅 游業(yè)全面對外開放，信息化、國際化、個(gè)性化旅游浪數(shù)字旅游示范工程課題申報(bào)書 4 4 潮席卷全球的今天 。利用高新技術(shù)手段加大國內(nèi)外客源市場開發(fā)，讓更多