市級電視臺的生存困局及突圍策略-展示頁
2025-07-06 09:47本頁面
【正文】 inally, talk about the municipal television stations How to break through the difficulties?Key words:Municipal television stations New media people39。 本文主要分為三個部分來進(jìn)行闡述：第一， 在和央視、衛(wèi)視、新興媒體對比中發(fā)現(xiàn)市級自身存在的劣勢和弊??；第二，市級電視臺的存在價值及當(dāng)前媒體大環(huán)境下的發(fā)展?jié)摿蜋C(jī)遇，最后，對市級電視臺的突圍策略做介紹和分析。市級電視臺的發(fā)展困局及突圍策略 市級電視臺的發(fā)展困局及突圍策略 廣播電視新聞專業(yè) 馮全紅 指導(dǎo)老師 王萌 摘要：在我國目前的電視傳播格局中,市級電視臺數(shù)量龐大,在格局的最底層,在設(shè)備、人員、資金方面都無法與央視、衛(wèi)視相提并論,央視依靠專業(yè)化的信息咨詢奪得冠軍,省級衛(wèi)視強(qiáng)調(diào)特色定位,靠娛樂節(jié)目異軍突起,當(dāng)下隨著移動電視、手機(jī)電視、平板電腦等新興媒體的興起,吸引了大量的年輕消費(fèi)群體,現(xiàn)在的市級電視臺獨(dú)守空城、生存現(xiàn)狀尷尬。如何突圍困局呢？ 首先是“知己”，市級電視臺的自身問題究竟在哪？市級電視臺是否還有生存下去的價值？其次，“知彼”，競爭對手（像移動電視、手機(jī)電視、平板電腦等）的優(yōu)勢在哪里？當(dāng)下又有怎樣的發(fā)展機(jī)遇？考慮清楚了這幾個問題,我們才能真正找到市級電視臺的發(fā)展道路，這也是本文所關(guān)注的問題所在。關(guān)鍵詞：市級電視臺 新媒體 民生新聞 How the Municipal TV stand out currently Student majoring in Radio and television yournalism Feng quanhong Tutor Wang mengAbstract:In the current pattern of TV transmission in our country, the municipal television stations take a large percentage which are in the bottom of the matter from the equipment, personnel and funds the municipal TV stations cannot be mentioned in the same breath with CCTV and any othersatellite TV. CCTV stays on the top because of it’s specialized information consulting. The satellite TV emphasizes characteristic positioning and bees more popular by the entertainment programme. With the rise of the mobile TV, pad and the other multi media products, the satellite TV station attracts a lot of young survival status for the municipal is to break through the difficulties? The first is to know myself. What is the problem with municipal televisionstation itself. Are there any values for the municipal television to survive?Second is to know others. What are the advantages of the petitors(such as mobile TV, pad and multimedia etc.) Now what are the development opportunities?Thinking about these questions, we can truly find the developing path for the municipal television station. this is also the problemwe need focus on in this passage.This article states from 3 parts. first, from the parison between CCTV, satellite television and new media, we found the disadvantages and defectsfrom the municipal TV station itself。s livelihood news 引言 隨著中國大眾傳媒的快速發(fā)展，特別是有線電視、省級衛(wèi)視的崛起，互聯(lián)網(wǎng)大規(guī)模覆蓋，電視臺的生存面臨極大的挑戰(zhàn)，受眾流失、節(jié)目收視率呈直線下降、眾多資源被嚴(yán)重擠壓。新媒體的興起讓電視臺、報紙等傳統(tǒng)媒體
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