【正文】 , IT, automotive, and other industries), build service brand has bee a top priority, this is a longterm petitive advantage is the pulsory. Customers not only pay attention to the overall quality of products, but also includes marketing services, quality, Brand sales service valueadded products have bee an important ponent of that market petition has bee the focal point. If PLUS (plus) of the projector, she added 24 liberation truck moving services wave server 360 176。s sunshine services, and so on. Meanwhile, some enterprises are still against the establishment of a service brand of professional service providers, into the image identification system establish a diverse sales platform, and the system, integration of brand promotion, brand services domains.Service productFor service products, telemunications, postal services, banking, insurance and other service industries performance significantly. Manufacturing production in the field to warm up. As producers, should clearly include real products, the form of products and extension products, the packaging of the product to form products, namely extension services. However, the services and products of the trend is the service product meaning beyond extension this category. Services seem invisible, but the products have certain characteristics, such as brands, quality, cost and value characteristics, While the market demand may create body. Products through service providers, customers gain meet, and then achieve from the right brand trust, loyalty to the satisfaction of leap. Serves the entire journeySales have not confined to aftersales service, began to sell, the presale of 1216 has entered the stage of fullservice, Statement from CS (customer satisfaction) for the development of TCS (through customer satisfaction). Service concept deeply influenced by the ideas of the marketing, the business munity is very much respected advocate of Integrated Marketing entire product marketing, such as the promotion of early (preheating), the promotion period (warming), pushed period (boiling), a period of consolidation (thermostats), This is a whole marketing concept, focus on each stage of the dissemination of information, munication and consumer education, different stages for different services. Full service marketing services is an important strategy embodied through strategic planning services, the establishment of full service system. Mode of serviceMany businesses have formed a personalized service model, there are several main types : investment in building its own network of services, direct outsourcing model with service functions to create plex distribution channels. Whatever the mode, Service Marketing turn around, That is the only consideration standards. Libangqi after the product planning and process reengineering, Design of a strategic significance of the new product promotion program CCM products and personality matching center. CCM personality matching center type channels such technology is behind the systematic state legislature, personalized service channels synergy model. Currently, the selfmanagement to regional markets and channels for the service functions of the Libangqi services center. permeate almost every major city, for marketing Libangqi lay a solid foundation. Services conceptualization Concept has entered the marketing technology products, such as thermal underwear, functional beverages, cosmetics, health products, is now into marketing services. Improve service through the concept of the gold content, mold spread of the newsworthy This has bee a productio