【正文】 .....................................................8二、公司簡介 .......................................................................................................................................9三、企業(yè)理念 .....................................................................................................................................10四、公司股權(quán)結(jié)構(gòu)圖 .........................................................................................................................10第二部分 公司組織與管理 ................................................................................................................10一、公司領(lǐng)導(dǎo)層 .................................................................................................................................10二、公司管理團隊與技術(shù)人員 .........................................................................................................11三、公司管理結(jié)構(gòu) .............................................................................................................................12第三部分 產(chǎn) 品 ....................................................................................................................................13一、產(chǎn)品描述 .....................................................................................................................................13二、技術(shù)優(yōu)勢 .....................................................................................................................................14三、產(chǎn)品的市場前景 .........................................................................................................................17四、產(chǎn)品的更新?lián)Q代周期 .................................................................................................................17五、產(chǎn)品的競爭優(yōu)勢 .........................................................................................................................17第四部分 行業(yè)、市場及競爭分析 ....................................................................................................19一、宏觀環(huán)境分析（PEST） ............................................................................................................19二、行業(yè)分析 .....................................................................................................................................20DS自動診斷故障離心泵商業(yè)計劃書 第 頁 共 47 頁 1三、市 場與競爭分析 .........................................................................................................................22第五部分 營銷分析 ............................................................................................................................28一、 營銷戰(zhàn)略 .................................................................................................................................28二、產(chǎn)品營銷策略 .............................................................................................................................28三、產(chǎn)品服務(wù)和品牌策略 .................................................................................................................30四、產(chǎn)品銷售渠道的建設(shè)和網(wǎng)絡(luò)構(gòu)建 .............................................................................................32第六部分 生產(chǎn)經(jīng)營計劃 ....................................................................................................................34一、生產(chǎn)要求 .....................................................................................................................................34二、品質(zhì)控制 .....................................................................................................................................34三、生產(chǎn)人員管理 .............................................................................................................................35四、生產(chǎn)基地 .....................................................................................................................................35五、庫存管理及生產(chǎn)計劃 .................................................................................................................36六、成本及售價 .................................................................................................................................36第七部分 融資及運用 ........................................................................................................................37一、融資說明 .....................................................................................................................................37二、投入資金的用途和使用計劃 .....................................................................................................37三、投資方權(quán)利 .................................................................................................................................37第八部分 財務(wù)狀況 ............................................................................................................................39一、基本假設(shè) .....................................................................................................................................39二、主要會計政策 .............................................................................................................................39三、稅項 .............................................................................................................................................39四、編制基礎(chǔ) .....................................................................................................................................40五、財務(wù)報表 .....................................................................................................................................40第九部分 財務(wù)評價 ............................................................................................................................41一、盈利能力分析 .............................................................................................................................41二、不確定因素分析 .........................................................................................................................41三、盈虧平衡分析 ....................................................................................................