【正文】 .................................................................49● 重視經(jīng)濟(jì)情報(bào)在競(jìng)爭(zhēng)中取勝 .......................................................................................................................50第 14 計(jì)　 “借尸還魂” .....................................................................................................................................51●“ 健力寶 ”借用名人登峰造極 ...................................................................................................................51● 借電話號(hào)碼出租奔馳 ...................................................................................................................................52● 古井貢酒用 “古井號(hào)列車 ”美名傳神州 ...................................................................................................52第 15 計(jì)　 “調(diào)虎離山” .....................................................................................................................................53● 范先生得天困之巧破 “卜內(nèi)門 ”...............................................................................................................53● 王經(jīng)理用誘人之計(jì)低價(jià)購(gòu)進(jìn)大理石 ...........................................................................................................54第 16 計(jì)　 “欲擒故縱” .....................................................................................................................................54● 先播種后秋收 ...............................................................................................................................................55● 給你一些甜頭讓你割舍不掉 .......................................................................................................................55● 制藥公司利用抽獎(jiǎng)方式使假藥上鈞 ...........................................................................................................55第 17 計(jì)　 “拋磚引玉” .....................................................................................................................................56●“ 雙匯 ”在天安門上的驚世之舉 ...............................................................................................................56●“ 金鷹 ”巧購(gòu) “宮燈 ”后名聲大振 ...........................................................................................................57● 溫馨服務(wù)永遠(yuǎn)的承諾 ——“藍(lán)島 ”在崛起 ...............................................................................................58● 利用古都名城招攬大批客人 .......................................................................................................................60● 企業(yè)花錢買橋名聲大振 ...............................................................................................................................61第 18 計(jì)　 “擒賦擒王” .....................................................................................................................................62● 楊森困境求生存名揚(yáng)四海 ...........................................................................................................................62● 地產(chǎn)公司奪其魁首智勝鎮(zhèn)政府 ...................................................................................................................62第四篇　 渾戰(zhàn)計(jì) .......................................................................................................................................................63第 19 計(jì) 　 “釜底抽薪 ”.................................................................................................................................63● 精工企業(yè)扼其生源痛擊 “老虎屁股 ”.......................................................................................................64● 湯姆森削其氣勢(shì)，假日旅游出 “殺著 ”...................................................................................................65● 博取眾家之長(zhǎng)使自己永立不敗之地 ...........................................................................................................67● 讓顧客先嘗后買名揚(yáng)四海 ...........................................................................................................................67第 20 計(jì)　 “渾水摸魚” .....................................................................................................................................68● 島村施詐術(shù)，公司間相互傾軋 ...................................................................................................................68● 渾水模魚中保持清醒頭腦 ...........................................................................................................................69第 21 計(jì)　 “金蟬脫殼” .....................................................................................................................................703 / 128● 經(jīng)銷商金蟬脫殼將積壓產(chǎn)品全部銷售 .......................................................................................................70● 保健品公司聲東擊西吸引顧客擴(kuò)大銷路 ...................................................................................................71第 22 計(jì) 　 “關(guān)門捉賊 ”.................................................................................................................................71● 出口公司無(wú)理錢貨雙失 ...............................................................................................................................73● TCL 王牌彩電逐鹿中原 ...............................................................................................................................74● 斯航公司請(qǐng)君入甕成為全球聞名公司 .......................................................................................................78第 23 計(jì) 　 “遠(yuǎn)交近攻 ”.................................................................................................................................79● 雀巢公司聯(lián)合第三世界國(guó)家擺脫危機(jī) .......................................................................................................79● 店老板棄眼前小利與顧客成為至交 ...........................................................................................................80第 24 計(jì)　 “假途伐虢” .....................................................................................................................................82● 武田制藥借助抽獎(jiǎng)打假有方 .......................................................................................................................82● 永不滿足的皮爾 卡丹 ..................................................