黑底整套ppt模板ppt課件-展示頁
2025-05-16 12:13本頁面
【正文】 ‘d) ? Consumer Promise Kotex with the magic Blue Strip, offers you a new level of protection, a feeling of security you never experienced. ? Creative Idea The core idea of “2nd Day” emerged in our IPT focus groups. This is an eminent idea that accurately catches our target’s concern for security protection in their heavy flow days. “With Kotex I can perform my life perfectly even in the “2nd Day” of my period.” Brand Platform of Kotex Brand benefits Emotional benefits: Kotex is about the aspiration to contemporary Western role models portrayed by Chinese women. Kotex acknowledges women‘ s freedom to be selfexpressive. Kotex helps them to be perfect in their career life. Physical benefits: Dependable security when most needed. Functional supports: Innovative protection features Consumers Insight I am seeking perfect performance at all times. My period should never be an issue in parison with other challenges in my life. I use the best product so that I won39。B + Kotex Switch to Kotex Switch to Kotex Kotex Kotex + Camp。B switch to Kotex C. Whisper sole user switch to Kotex Camp。B B. Mixed user of Whisper amp。B user upgrade to mixed user Kotex amp。B Premium Brands . Whisper Mixed Brands . Whisper + Camp。B Premium Brands . Whisper Mixed Brands . Whisper + Camp。B Premium Brands . Whisper Mixed Brands . Whisper + Camp。B, etc. 50% Premium brands: Whisper 10% Mixed brands: Camp。A studies, we found there existing a segment of consumers which we called
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