【正文】 .........................................................................................2片區(qū)的綜合人文特性，城市居民接受度、認同度 .........................................................2片區(qū)的區(qū)域發(fā)展規(guī)劃 .........................................................................................................2片區(qū)區(qū)域規(guī)劃對本案的開發(fā)影響 .....................................................................................2片區(qū)區(qū)域規(guī)劃對消費者的心理影響 .................................................................................27醉雙楠區(qū)域商品房市場狀況 ...........................................................................................................28 區(qū)域板塊及相鄰板塊樓盤情況與分析 .......................................................................................28 一級核心戰(zhàn)場 ........................................................................................................................2二級重心戰(zhàn)場 .....................................................................................................................32 三級圈層參照戰(zhàn)場 ................................................................................................................38 輔助板塊參照性分析 ............................................................................................................41 區(qū)域總結(jié)性論述 ....................................................................................................................4區(qū)域市場單點總結(jié)性分析 ........................................................................................................4供給市場的空白點 .............................................................................................................4區(qū)域產(chǎn)品的共性特征與個性特征 .....................................................................................47 各類產(chǎn)品營銷手法的市場反應及產(chǎn)品的市場反應強弱的原由 ........................................48 客源特征分析、市場接受度、市場不接受傾向及抗性分析 ............................................50、供需比值的定性分析 .........................................................................................................53區(qū)域價格供給走勢、產(chǎn)品供給走勢、需求走勢分析： .................................................53 區(qū)域全年住房供給的圖表定量分析（外雙楠片區(qū)涵蓋預計 07 年底開盤的樓盤供應體量） .................................................................................................................................................56 政策變數(shù)對明年的趨勢定性分析 ........................................................................................56 小結(jié) ........................................................................................................................................5三級二手房市場研究 ................................................................................................................5二手房供應特征、價格、需求、銷售、租賃價格分析： .............................................58 二手房與一手房租售比分析 ................................................................................................6107 年成都醉雙楠項目板塊綜合型樓盤商業(yè)部分市場現(xiàn)狀及走勢研究 ......................................6區(qū)域市場綜合型樓盤商業(yè)部分現(xiàn)狀 ........................................................................................62 臨街商業(yè)樓盤（小區(qū)商業(yè)生活配套） ................................................................................62 走勢研究 ................................................................................................................................63醉雙楠項目板塊住宅需求特征分析 ...............................................................................................64醉雙楠項目板塊商業(yè)需求特征分析 ...............................................................................................65醉雙楠地塊綜合條件研究分析 .......................................................................................................6項目地理坐標位置 ....................................................................................................................6項目基本概況描述 ....................................................................................................................6項目經(jīng)濟技術(shù)指標 ....................................................................................................................6地形地貌 ....................................................................................................................................6項目周邊基本利多利空情況 ....................................................................................................6自然條件 ....................................................................................................................................68項目整體規(guī)劃用地強度 ...................................................................................................................69 項目用地強度 ...............................................................................................................................6地塊形態(tài)表現(xiàn)特征 ....................................................................................................................6成品項目設(shè)計方案簡析： ........................................................................................................69醉雙楠項目住宅及商業(yè)定位分析 .................................................................................................70 住宅部分 .....................................................................................................................................70 層次結(jié)構(gòu)定位（依據(jù)馬斯洛需求層次理論） ..................................................................71 區(qū)域樓盤數(shù)據(jù)性羅列： ......................................................................................................72 市場張力定位分析： ..........................................................................................................75 商業(yè) .............................................................................................................................................7市場范圍空間定位 ...........................................................................................................7市場業(yè)態(tài)定位 ...................................................................................................................771醉雙楠項目住宅及商業(yè)目標客源定位分析 ............................................