【正文】 .............................................................. 4 2. 網(wǎng)站定位 ............................................................................................................................... 4 3. 目標(biāo) ....................................................................................................................................... 4 4. 網(wǎng)站服務(wù)對象分析 ................................................................................................................ 5 二、 網(wǎng)站的技術(shù) 解決方案 ............................................................................... 5 1. 網(wǎng)站盈利模式 ........................................................................................................................ 5 2. 人員職能分配 ........................................................................................................................ 5 3. 網(wǎng)站投資計(jì)劃 ........................................................................................................................ 6 4. 投資回報(bào)計(jì)劃 ...................................................................................................................... 12 三、 網(wǎng)站整體策劃 ......................................................................................... 13 1. 網(wǎng)站的基本屬性 .................................................................................................................. 13 2. 網(wǎng)站的導(dǎo)航系統(tǒng) .................................................................................................................. 13 3. 功能模塊 ............................................................................................................................. 13 4. 網(wǎng)站首頁 ............................................................................................................................. 19 5. 主要欄目 ............................................................................................................................. 20 6. 網(wǎng)頁設(shè)計(jì) ............................................................................................................................. 22 7. 網(wǎng) 站開發(fā)環(huán)境搭建 .............................................................................................................. 23 四、 網(wǎng)站的維護(hù) ............................................................................................. 24 1. 服務(wù)器及相關(guān)軟硬件的維護(hù) .............................................................................................. 24 2. 數(shù)據(jù)庫維護(hù) ......................................................................................................................... 24 3. 前臺優(yōu)化， SEO 優(yōu)化，代碼優(yōu)化。 ................................................................................. 24 4. 制定相關(guān)網(wǎng)站維護(hù)的規(guī)定，將網(wǎng)站維護(hù)制度化、規(guī)范化 .............................................. 24 五、 網(wǎng)站的測試 ............................................................................................. 24 1. 服務(wù)器穩(wěn)定性、安全性。 .......................................................................................................... 24 3. 網(wǎng)頁兼容性測試，如瀏覽器、顯示器。 ...................................................................................................... 25 六、 網(wǎng)站的發(fā)布與推廣 ................................................................................. 25 1. 推廣的幾個(gè)途徑： .............................................................................................................. 25 2. 搜索引擎登記、排名 .......................................................................................................... 26 七、 網(wǎng)站的運(yùn)營