【正文】 ............................. 18 市場營銷策略分析 ...................................................................... 21 市場風(fēng)險(xiǎn) ...................................................................................... 23 市場分析結(jié)論 ............................................................................ 23 第三章 建設(shè)規(guī)模與建設(shè)內(nèi)容 .............................................................. 24 第四章 項(xiàng)目建設(shè)地址和有利條件 ...................................................... 25 建設(shè)地點(diǎn)與地理位置 .................................................................. 25 場地現(xiàn)狀 ...................................................................................... 25 工程地質(zhì)條件 .............................................................................. 25 地形地貌 ...................................................................................... 26 氣候氣象 ...................................................................................... 26 供電條件 ...................................................................................... 26 給排水條件 .................................................................................. 26 交通運(yùn)輸條件 .............................................................................. 26 通信條件 ...................................................................................... 26 環(huán)境保護(hù)條件 ............................................................................ 27 當(dāng)?shù)厣鐣?huì)支持條件 .................................................................... 27 法律支持條件 ............................................................................ 27 征地、拆遷條件 ........................................................................ 27 第五章 項(xiàng)目總體布置 .......................................................................... 28 第六章 工程建設(shè)方案 .......................................................................... 30 工程項(xiàng)目組成 .............................................................................. 30 建筑設(shè)計(jì) ...................................................................................... 30 結(jié)構(gòu)設(shè)計(jì) ...................................................................................... 32 給排水設(shè)計(jì) .................................................................................. 34 通風(fēng) ............................................................................................... 37 電氣 ............................................................................................... 37 第七章 節(jié)水節(jié)能措施 .......................................................................... 42 節(jié)能措施 ...................................................................................... 42 節(jié)水措施 ...................................................................................... 44 第八章 環(huán)境影響分析 .......................................................................... 45 項(xiàng)目場址環(huán)境現(xiàn)狀 ...................................................................... 45 項(xiàng)目建設(shè)與運(yùn)營對(duì)環(huán)境的影響 .................................................. 45 環(huán)境保護(hù)措施 .............................................................................. 46 環(huán)境影響評(píng)價(jià) .............................................................................. 46 第九章 項(xiàng)目組織管理 .......................................................................... 47 經(jīng)營管理機(jī)構(gòu)設(shè)置與職責(zé) .......................................................... 47 勞動(dòng)定員 ...................................................................................... 47 人員培訓(xùn) ...................................................................................... 48 經(jīng)營方式 ...................................................................................... 48 第十章 項(xiàng)目實(shí)施進(jìn)度 .......................................................................... 49 項(xiàng)目實(shí)施進(jìn)度安排 .................................................................... 49 項(xiàng)目實(shí)施進(jìn)度表 ........................................................................ 49 第十一章 項(xiàng)目招投標(biāo) .......................................................................... 50 招投標(biāo) 管理的原則及依據(jù) ........................................................ 50 招標(biāo)內(nèi)容及范圍 ......................................................................... 51 招標(biāo)方式 ..................................................................................... 51 招投標(biāo)活動(dòng)的工作程序 ............................................................ 51 第十二章 投資估算 .............................................................................. 53 投資估算的范圍和依據(jù) ............................................................ 53 項(xiàng)目建設(shè)投資估算 ................................................................... 54 項(xiàng)目建設(shè)期利息估算 ............................................................... 55 流動(dòng)資金估算 ........................................................................... 55 項(xiàng)目總投資估算 ....................................................................... 55 項(xiàng)目投資資金籌措和投資使用計(jì)劃 ....................................... 56 第十三章 財(cái)務(wù)評(píng)價(jià) .............................................................................. 57 評(píng)價(jià)的依據(jù)和基本數(shù)據(jù) ............................................................ 57 項(xiàng)目經(jīng)營收入和稅金、城建及教育附加估算 ....................... 57 總成本費(fèi)用估算 ....................................................................... 61 財(cái)務(wù)評(píng)價(jià)報(bào)表（附后） ........................................................... 63 財(cái)務(wù)評(píng)價(jià)指標(biāo) ............................................................................ 64 財(cái)務(wù)評(píng)價(jià)結(jié)論 ........................................................................... 67 第十四章 風(fēng)險(xiǎn)分析評(píng)估 ...................................................................... 68 項(xiàng)目主要風(fēng)險(xiǎn)因素識(shí)別 ........................................................... 68 風(fēng)險(xiǎn)分析與評(píng)價(jià) ..................................................................... 69 防范和降低風(fēng)險(xiǎn)的措施 ......................................................... 73 第十五章 研究結(jié) 論與建議 .................................................................. 75 結(jié)論 ..............