kotler19_basic_marketingmanagement課件-展示頁
2024-10-27 15:23本頁面
【正文】 ping channels ? Videotext Kiosks 1912 Designing an Attractive Web Site ? Context ? Content ? Community ? Customization ? Communication ? Connection ? Commerce 1913 Ease of Use and Attractiveness ? Ease of Use ?Downloads quickly ?First page is easy to understand ?Easy to navigate ? Attractiveness ?Clean looking ?Not overly crammed with content ?Readable fonts ?Good use of color and sound 1914 Increasing Visits and Site Stickiness ? Deep information with links ? Changing news of interest ? Changing offers ? Contests and sweepstakes ? Humor and jokes ? Games 1915 Online Ads ? Banner ads ? Microsites ? Sponsorships ? Interstitials ? Searchrelated ads ? Contenttargeted advertising ? Alliances ? Affiliate programs
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