【正文】 ....................................................................................18 產(chǎn)品發(fā)展總體分析 ..............................................................................................18 公司市場 ............................................................................................................19 市場環(huán)境分析 .....................................................................................................19 市場定位 ..................................................................................................19 市場空檔 ..................................................................................................19 政策分析 ..................................................................................................20 網(wǎng)絡(luò)游戲市場風(fēng)險(xiǎn) ....................................................................................22 手機(jī)游戲市場風(fēng)險(xiǎn)分析 .............................................................................22 往年 市場數(shù)據(jù) ...........................................................................................23 行業(yè)環(huán)境分析 .....................................................................................................23 國內(nèi)網(wǎng)絡(luò)游戲產(chǎn)品競爭分析 ......................................................................23 產(chǎn)品分析 ...........................................................................................................25 消費(fèi)者行為分析 .................................................................................................26 星空文化軟件設(shè)計(jì)公司 第 3 頁 共 73 頁 產(chǎn)品優(yōu)勢、特征分析 ..........................................................................................26 目標(biāo)市場分析 ....................................................................................................27 市場戰(zhàn)略、營銷計(jì)劃 ..........................................................................................27 如何挖掘用戶付費(fèi)潛力 .....................................................................................29 公司戰(zhàn)略 ..............................................................................................................31 公司戰(zhàn)略 ............................................................................................................31 總體戰(zhàn)略 ............................................................................................................31 戰(zhàn)略環(huán)境分析 .....................................................................................................32 相關(guān)市場 ...................................................................................................32 社會(huì)文化環(huán)境分析 .....................................................................................32 SWOT 分析法 .....................................................................................................35 發(fā)展戰(zhàn)略 ............................................................................................................37 營銷策略及銷售 ...................................................................................................38 營銷對(duì)象及范圍 ..................................................................................................39 前期對(duì)象 ..................................................................................................39 后期對(duì)象 ..................................................................................................39 產(chǎn)品應(yīng)用范圍 ...........................................................................................39 產(chǎn)品策略 ............................................................................................................39 策略 ..........................................................................................................39 產(chǎn)品 分析 ...................................................................................................40 資費(fèi)的產(chǎn)生 ...............................................................................................41 營銷策略 ............................................................................................................41 結(jié)合移動(dòng)通信業(yè)務(wù) .....................................................................................41 聯(lián)合學(xué)校有利平臺(tái) .....................................................................................41 市場地位 ...................................................................................................42 增加新功能法 ............................................................................................42 軟件體驗(yàn)賽 ...............................................................................................42 周年活動(dòng) ..................................................................................................43 媒體傳播 ...................................................................................................44 促銷手段 ...................................................................................................46 財(cái)務(wù)分析 ..............................................................................................................48 投資分析 ............................................................................................................48 股本結(jié)構(gòu)和規(guī)模 ..................................................................................................48 資金預(yù)算 ............................................................................................................49 現(xiàn)金流動(dòng) ...........................................................................................................50 硬件配置 ...................................................................................................50 工資分配 ...................................................................................................51 總費(fèi)用統(tǒng)計(jì) ...............................................................................................52 財(cái)務(wù)報(bào)告 ...........................................................................................................53 收入預(yù)估 .........................................................