【正文】 scholars, especially remended for culture, education and tourism in the reflection, and advocate the socalled ecological tourism. Ecotourism (Ecotourism) as a green tourism consumption, is considered to be the first to achieve sustainable tourism development and the inevitable choice. Ecotourism a generation, they show strong momentum of development, annual growth rate of 20% 25%. The past 20 years, ecotourism as a way of Heaven recreation, sustainable development strategy as practice in the tourism industry, tourism as a way of thinking the revolution, are increasingly subject to national ecotourism industry and the academic and popular attention the world. Ecotourism has bee the world39。生態(tài)旅游 既能 保護(hù)自然環(huán)境又維護(hù) 了 當(dāng)?shù)厝嗣裆睿嗟氖菍?duì)自然景觀的保護(hù)，是可持續(xù)發(fā)展的旅游。 生態(tài)旅游已經(jīng)成為當(dāng)今一種時(shí)尚的綠色消費(fèi)，符合可持續(xù)發(fā)展的旅游形式， 自 1995 年我國(guó)首次倡導(dǎo)開展生態(tài)旅游活動(dòng)以來，作為一種回歸自然的可持續(xù)旅游模式，生態(tài)旅游在我國(guó)蓬勃發(fā)展 。生態(tài)旅游 的 產(chǎn)生，便顯示出強(qiáng)勁的發(fā)展勢(shì)頭，年增長(zhǎng)率達(dá) 20%25%?！吧鷳B(tài)旅游”最早可追述至 1965 年，學(xué)者賀茲特建議對(duì)文化，教育與 其 旅游在反思，并倡導(dǎo)所謂“生態(tài)旅游”。 目錄 中文摘要 _____________________________________________________________________ I Abstract _____________________________________________________________________ II ______________________________________________________________________ 2 選題背景 _______________________________________________________________________ 2 研究目的和意義 _________________________________________________________________ 2 研究思路 _______________________________________________________________________ 3 生態(tài)旅游的概念 _________________________________________________________________ 3 國(guó)內(nèi)外生態(tài)旅游發(fā)展現(xiàn)狀 ___________________________________________________ 4 ___________________________________________________________ 4 ___________________________________________________________ 4 發(fā)展梅州生態(tài)旅游的意義 ___________________________________________________ 5 有利于改善梅州生態(tài)旅游地環(huán)境 ___________________________________________________ 5 有利于提高人民生活質(zhì)量，改善人民生活水平 ______________________________________ 5 有利于深刻發(fā)掘梅州客家資源，弘揚(yáng)客家文化 ______________________________________ 6 梅州生態(tài)旅游資源的特點(diǎn) ___________________________________________________ 6 資源總量大，類型多 _____________________________________________________________ 6 文化資源代表性強(qiáng)，底蘊(yùn)深厚 _____________________________________________________ 6 旅游資源獨(dú)特性強(qiáng)，開發(fā)潛力大 ___________________________________________________ 7 梅州生態(tài)旅游業(yè)的優(yōu)勢(shì)與劣勢(shì)分析 ___________________________________________________ 7 梅州生態(tài)旅游業(yè)的優(yōu)勢(shì) ___________________________________________________________ 7 良好的發(fā)展前景。 ______________________________________________________________________7 ． 2 區(qū)位優(yōu)勢(shì) _____________________________________________________________________________7 生態(tài)旅游資源豐富 ______________________________________________________________________8 梅州生態(tài)旅游業(yè)的劣勢(shì) ___________________________________________________________ 8 ． 1 資金籌措與投入少 ____________________________________________________________________8 生態(tài)脆弱，開發(fā)建設(shè)難度較大 _________________________________________________________ 10 ___________________________________________________ 11 梅州生態(tài)旅游發(fā)展的現(xiàn)狀 ________________________________________________________ 11 梅州生態(tài)旅游發(fā)展情況的數(shù)據(jù)統(tǒng)計(jì) _____________________________________________________ 11 來梅生態(tài)旅游的旅客的收入抽樣調(diào)查情況 _______________________________________________ 11 梅州生態(tài)旅游發(fā)展中存在的主要問題 ______________________________________________ 12 梅州許多地方把生態(tài)旅游當(dāng)標(biāo)簽，缺乏相應(yīng)有效的管理 ___________________________________ 12 開發(fā)水平較低，產(chǎn)品形式單一，不夠具有特色 ___________________________________________ 13 梅州生態(tài)旅游業(yè)在低年齡階層中受歡迎程度較低 _________________________________________ 13 旅游景區(qū)旅游旺季過度擁擠，游客的保護(hù)意識(shí)差 _________________________________________ 14 _____________________________________________ 14 實(shí)施生態(tài)景區(qū)的可持續(xù)發(fā)展，保護(hù)生態(tài)環(huán)境 _______________________________________ 14 加強(qiáng)政府與企業(yè)的聯(lián)系，攜手合作 ________________________________________________ 15 加大梅州生態(tài)旅游的推廣，開發(fā)生態(tài)旅游的潛力 ___________________________________ 15 加強(qiáng)游客管理，進(jìn)行生態(tài)旅游宣傳教育 ____________________________________________ 15 結(jié)束語 _____________________________________________________________________ 16 附錄 _______________________________________________________________________ 17 致謝 _______________________________________________________________________ 20 I 中文摘要 “生 態(tài)旅游”是個(gè)外來詞，英文為 ecotourism，是 ecological tourism，即生態(tài)性旅游的縮寫。 生態(tài)旅游 (Ecotourism)作為綠色旅游消費(fèi)，被認(rèn)為是實(shí)現(xiàn)旅游業(yè)可持續(xù)發(fā)展的首要 而 且必然的選擇。近 20 年來，生態(tài)旅游作為一種天人合一的游憩方式，作為可持續(xù)發(fā)