【正文】 ................................................................................................ 1 第二章 行業(yè)與市場(chǎng)分析 .......................................................................................... 2 行業(yè)背景 ...................................................................................................... 2 互聯(lián)網(wǎng)金融產(chǎn)業(yè)發(fā)展興起 ................................................................ 2 小額貸款發(fā)展迅速 ............................................................................ 2 國(guó)家放寬住房貸款政策和降低存貸利率 ........................................ 3 P2P 網(wǎng)貸行業(yè)具有發(fā)展基礎(chǔ) .............................................................. 3 P2P 行業(yè)現(xiàn)狀 ................................................................................................ 4 整體情況 ............................................................................................ 4 行業(yè)特點(diǎn)概括 .................................................................................... 9 行業(yè)發(fā)展趨勢(shì) ............................................................................................ 10 汽車消費(fèi)市場(chǎng)分析 .................................................................................... 11 P2P 網(wǎng) 貸借貸平臺(tái)項(xiàng)目計(jì)劃書 II 中國(guó)汽車需求分析 ........................................................................... 11 汽車貸款市場(chǎng)容量分析 .................................................................. 12 第三章 產(chǎn)品與服務(wù) ................................................................................................ 14 自有資金貸款服務(wù) .................................................................................... 14 P2P 微金在線平臺(tái) ...................................................................................... 14 平臺(tái)服務(wù)介紹 .................................................................................. 14 服務(wù)特點(diǎn)與優(yōu)勢(shì) .............................................................................. 15 汽車 GPS 安裝服務(wù) ................................................................................... 16 投資理財(cái)咨詢服務(wù) .................................................................................... 16 第四章 商業(yè)模式 .................................................................................................... 18 運(yùn)營(yíng)模式 .................................................................................................... 18 盈利模式 .................................................................................................... 18 第五章 戰(zhàn)略規(guī)劃 .................................................................................................... 19 項(xiàng)目?jī)?yōu)勢(shì) .................................................................................................... 19 戰(zhàn)略目標(biāo) .................................................................................................... 19 發(fā)展規(guī)劃 .................................................................................................... 19 第六章 營(yíng)銷策略 .................................................................................................... 20 目標(biāo)客戶分析 ............................................................................................. 20 自有資金貸款業(yè)務(wù)目標(biāo)客戶 .......................................................... 20 P2P 微金在線目標(biāo)客戶 .................................................................... 20 品 牌推廣策略 ............................................................................................ 20 線上宣傳 .......................................................................................... 20 線下宣傳 .......................................................................................... 20 線上、線下聯(lián)運(yùn) .............................................................................. 20 P2P 網(wǎng) 貸借貸平臺(tái)項(xiàng)目計(jì)劃書 III 銷售渠道 .................................................................................................... 20 自有資金貸款業(yè)務(wù) .......................................................................... 20 微金在線業(yè)務(wù) .................................................................................. 20 第七章 融資方案 .................................................................................................... 21 資金使用計(jì)劃 ............................................................................................ 21 融資方式 .................................................................................................... 21 退出機(jī)制 .................................................................................................... 21 第八章 財(cái)務(wù)分析 .................................................................................................... 22 財(cái)務(wù)假設(shè) ...................................................................... 錯(cuò)誤 !未定義書簽。 財(cái)務(wù)預(yù)測(cè) ...................................................................... 錯(cuò)誤 !未定義書簽。 成本預(yù)測(cè) ............................................................ 錯(cuò)誤 !未定義書簽。 現(xiàn)金流預(yù)測(cè) ........................................................ 錯(cuò)誤 !未定義書簽。 第九章 項(xiàng)目風(fēng)險(xiǎn)分析 ............................................................................................ 23 風(fēng)險(xiǎn)識(shí)別 .................................................................................................... 23 信用風(fēng)險(xiǎn) .......................................................................................... 23 操作風(fēng)險(xiǎn) .......................................................................................... 23 道德風(fēng)險(xiǎn) .......................................................................................... 23 風(fēng)險(xiǎn)規(guī)避措施 ...........................................................