【正文】 ................................................................................24 ．經營對策 ......................................................................................................................24 ．完善機制 ...............................................................................................................24 ．培育品牌 ...............................................................................................................24 ．強化宣傳 ...............................................................................................................25 4． 4．項目風險 ....................................................................................................................25 ...........................................................................................................25 ．防范風險對策 ........................................................................................................25 ．風險因素測評 ........................................................................................................26 第五章 項目管理 ....................................................................................................................27 2 ．管理機構 ......................................................................................................................27 ．項目籌建管理 ........................................................................................................27 ．項目運行管理 ........................................................................................................27 ．管理措施 ......................................................................................................................29 ．計劃管理 ...............................................................................................................29 ．技術管理 ...............................................................................................................29 ．營銷管理 ...............................................................................................................30 ．資金管理 ...............................................................................................................30 ．招標管理 ......................................................................................................................30 第六章 財務評價 ....................................................................................................................31 ．評價參數(shù) ......................................................................................................................31 ．銷售收入 ......................................................................................................................31 ．銷售收入 ...............................................................................................................31 ．銷售稅金與附加 ....................................................................................................31 ．成本費用 ......................................................................................................................31 ．資產折舊與攤銷 ....................................................................................................31 ．生產費用 ...............................................................................................................32 ．銷售費用 ...............................................................................................................32 ．管理費用 ...............................................................................................................32 ．財務費用 ...............................................................................................................32 ．總成本 ..................................................................................................................33 ．經營成本 ...............................................................................................................33 ．財務效益 ......................................................................................................................33 ． 財務損益 ...............................................................................................................33 ．現(xiàn)金流量 ...............................................................................................................33 ．流動資金 ...............................................................................................................34 ．償還貸款 ...............................................................................................................34 ．資金平衡 ...............................................................................................................36 ．不確定性 ......................................................................................................................37 ．盈虧平衡 ...............................................................................................................37 ．敏感性 ..................................................................................................................38 ．財務評價結論 ...............................................................................................................38 第七章 社會評價 ....................................................................................................................39 ．戰(zhàn)略意義 ......................................................................................................................39 ．社會效益 ......................................................................................................................39 ．開辟就業(yè)崗位，增加居民收入 ...............................................................................39 ．推進建筑節(jié)能，改善居住環(huán)境 ...............................................................................39 ．供給建設需求，循環(huán)利用資源 ...............................................................................39 ．社會互適性 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