【正文】 B2B 行業(yè)朋友歡迎交流 第 2 頁(yè) 共 25 頁(yè) 目錄 第一篇 B2B電子商務(wù)總體發(fā)展情況 .......................................................................................................4 、分類(lèi)、發(fā)展歷史及方向 ............................................................................4 ........................................................................................................4 ........................................................................................................4 ...............................................................................................................4 電子商務(wù)的發(fā)展階段 .............................................................................................4 .....................................................................................................5 B2B電子商務(wù)市場(chǎng)概述 .......................................................................................................6 ....................................................................................................6 ..................................................................................6 ..............................................................................................................6 第二篇 綜合類(lèi) B2B發(fā)展與現(xiàn)狀 .............................................................................................................8 B2B市場(chǎng)概述 ..................................................................................................................8 ..........................................................................................................................8 —— 本地化之來(lái)有多遠(yuǎn) ...................................................................................9 —— 怎樣與阿里巴巴競(jìng)爭(zhēng) .......................................................................................9 B2B網(wǎng)站 ........................................................................................................9 B2B所存在的問(wèn)題 ......................................................................................................... 10 —— 有效的區(qū)隔是生存之道 ............................................................................. 10 . 行業(yè)研究不夠深入 —— B2B電子商務(wù)需要深入行業(yè) ....................................................... 10 5. 發(fā)展趨勢(shì) —— 綜合類(lèi) B2B將成為資源整合者 ........................................................................... 11 第三篇行業(yè)垂直類(lèi) B2B發(fā)展與現(xiàn)狀 ..................................................................................................... 12 B2B概述 ................................................................................................................ 12 、能源、化工 ......................................................................................................... 12 ................................................................................................................ 13 ........................................................................................................................ 13 ................................................................................................................ 14 ................................................................................................................ 15 B2B分析 ................................................................................................................ 15 . 五種力量環(huán)境分析法 .................................................................................................... 15 購(gòu)買(mǎi)者：會(huì)員 ..................................................................................................... 16 供應(yīng)商：誠(chéng)信評(píng)估機(jī)構(gòu)、物流企業(yè)等 .................................................................. 16 潛在進(jìn)入者：建立新的 B2B網(wǎng)站 ......................................................................... 16 替代品：阿里、慧聰?shù)染C合性 B2B網(wǎng)站等 ........................................................... 16 行業(yè)競(jìng)爭(zhēng)者：同行業(yè)垂直類(lèi) B2B網(wǎng)站 .................................................................. 16 小結(jié) ................................................................................................................... 17 SWOT分析 ...................................................................................................................... 17 B2B的兩個(gè)核心問(wèn)題 —— 規(guī)模經(jīng)濟(jì)與產(chǎn)業(yè)鏈斷裂 .......................................... 17 ............................................................................................ 18 ...................................................................................................... 18 ....................................................................................................................... 20 化與規(guī)?；?B2B的發(fā)展方向 ................................................................................. 20 B2B 行業(yè)朋友歡迎交流 第 3 頁(yè) 共 25 頁(yè) NETSUN與慧聰行業(yè)頻道模式 ..................................................................... 21 B2B—— 直取邯鄲還是圍魏救趙？ ..................................................................................... 22 B2B是唯一的機(jī)會(huì) ..................................................................................... 22 仔細(xì)審視自身的資源 ........................................................................................... 22 ，制定差異化的競(jìng)爭(zhēng)戰(zhàn)略 ..................................................... 23 B2B—— 待開(kāi)發(fā)的寶庫(kù) ...................................................................................... 23 B2B發(fā)展趨勢(shì) —— 洗牌 ..................................................................................... 23 ...................................................................................................... 24 ............................................................................................................................... 24 B2B的實(shí)質(zhì) ...