【正文】
n this subject of localization, and take the native place as the entrance spot, thoroughly elaborating the implementation and the significance of the localization packing design. Key words: Traditional Culture 。 關(guān)鍵詞: 傳統(tǒng)文化 包裝設(shè)計(jì) 月餅 The Traditional Culture Inheritance In Juxianyuan Packing Design Abstract: The national culture is one kind of flow farreaching and the prehensive spiritual existence, has the integrity energetic special characteristic. Chinese history goes back to ancient times , a lot of national culture story and tradition pattern are both the wellhead designing that and the background designing the specially appointed culture that what be accepted rationality restricts, this culture background has been architectural have deep culture , it has reserved a mon nation institute thing. The packing design takes on one kind of cultural mark , it is not only manifesting the region characteristic, it is also playing the role of disseminator in the culture characteristic。在我國(guó)設(shè)計(jì)處于借鑒和創(chuàng)新的轉(zhuǎn)型期,如何找到具有本民族特色的包裝設(shè)計(jì)語(yǔ)言,對(duì)我國(guó)的包裝設(shè)計(jì)走向世界具有重大意義。 作者簽名: 日 期: 目 錄 中文摘要、關(guān)鍵詞 ????????????????????????? 1 英文摘要、關(guān)鍵詞 ??????? ?????????????????? 2 引言 ??????????????????????????????? 3 第 1 章 咀香園 月餅包裝設(shè)計(jì)與中國(guó)傳統(tǒng)文化 ??????????? 4 月餅包裝中的中國(guó)傳統(tǒng)文化內(nèi)涵?????????????? 4 傳統(tǒng)文化在月餅包裝中的作用??????????????? 4 傳統(tǒng)文化在月餅包裝中的設(shè)計(jì)思想????????????? 5 中國(guó)傳統(tǒng)文化和現(xiàn)代月餅包裝設(shè)計(jì)的和諧統(tǒng)一????????? 5 第 2章 咀香園月餅包裝設(shè)計(jì)中傳統(tǒng)文化元素的應(yīng)用 ???? ???? 6 月餅包裝形象視覺(jué)設(shè)計(jì)的文化特質(zhì)?????????????? 6 月餅包裝設(shè)計(jì)的傳統(tǒng)文化元素???????????????? 6 寓意吉祥的圖案????????????????????? 6 傳統(tǒng)漢字的運(yùn)用????????????????????? 7 傳統(tǒng)色彩在包裝設(shè)計(jì)中的運(yùn)用??????????????? 8第 3 章 咀香園月餅包裝設(shè)計(jì)的心得體會(huì) ????????????? 9 結(jié)論 ???????????????????????? ????? 10 致謝 ?????????????????????????????? 11 參考文獻(xiàn) ???????????????????????????? 12 傳統(tǒng)文化在咀香園月餅包裝設(shè)計(jì)中的傳承 摘要: 傳統(tǒng)文化是一種流淌廣遠(yuǎn)而又包羅萬(wàn)象的精神存在,具有整體