【正文】
evelopment , the activity of celebration bring the government some huge economic and social effects. At the same time activities of celebration has bee the focus of academic circles. This essay is based on large quantities of documents from abroad and home . Make the China Beancurd culture Festival as an example, further argue the necessity of the temporary city fesitval activities, and pose the relevant strategies of festival selling at the base of present status and tendency of city festival celebrations. KEYWORDS: city festival, festival marketing, chinese bean curd culture festival, marketing strategy 安徽理工大學(xué) 畢業(yè)論文 i 目錄 摘要 (中文 ) ??????????????????????????????? Ⅰ 摘要 (外文 )??????????????????????????????? Ⅱ 緒論(引言) ??????????????????????????????? 1 1 城市節(jié)慶活動(dòng)概述 ???????????????????????????? 2 城市節(jié)慶活動(dòng)引述 ?????????????????????????? 4 中國(guó)城市節(jié)慶活動(dòng)崛起的背景 ????????????????????? 5 城市節(jié)慶活動(dòng)的概念及種類(lèi) ?????????????????????? 6 城市節(jié)慶活 動(dòng)的作用 ???????????????????????? 7 城市節(jié)慶活動(dòng)的發(fā)展現(xiàn)狀及趨勢(shì) ???????????????????? 9 2 城市節(jié)慶活動(dòng)營(yíng)銷(xiāo)理論探討 ??????????????????????? 10 城市節(jié)慶活動(dòng)營(yíng)銷(xiāo)的概念 ?????????????????????? 10 城市節(jié)慶活動(dòng)營(yíng)銷(xiāo)的特征 ?????????????????????? 11 城市節(jié)慶活動(dòng)營(yíng)銷(xiāo)的意義 ?????????????????????? 11 3 城市節(jié)慶活動(dòng)的營(yíng)銷(xiāo)管理分析 ? ????????????????????? 12 中國(guó)豆腐文化節(jié) SWOT 分析 ????????????????????? 12