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2024-08-28 16:01本頁面
【正文】 ? Germany 169。 Young All right reserved Producer/ddmmyy Title author / 5 BOOTS ? Client Leading United Kingdom Health amp。 built a dynamic market entry model to conduct ?whatif? analyses. Boots wanted to pete in emerging online market. Needed to migrate brand image to online environment. Needed to develop an effective market entry model. CGEY carried out a study to analyse potential market demand for goods amp。 associated costs for trading online and developed business planning model amp。 2020 Cap Gemini Ernst amp。 an electronic “online” authorisation sytem. Electronically link trading panies through centralised hub and the system enables automatic authorisations without reference tot the authorising agent. Benefits are: greater synergie between its participants, reduced munity trading costs, enhanced customer service, more accurate invoices, formalised all mercial dealings. ? Region UK/ Ireland 169。 Young All right reserved Producer/ddmmyy Title author / 7 VEGRO ? Client Vegro is a Dutch wholesaler in heating systems and sanitary fittings. ? Role CGEY did an ergonomic ebusiness study in order to establish the next steps in electronic trading. A “dayinlife” took place with clients, field anisation and customer services. The oute has lead to CRM and ebusiness opportunities. ? Region Benelux 169。 Young All right reserved Producer/ddmmyy Title author / 8 SONEA ? Client Is Portugal?s largest industrial conglomerate and hypermarket chain. ? Role CGEY carried out the business case, plan, design and build of an intra solution to support head office and 50 hypermarkets (a corporate intra). CGEY facilitated the process for the vision and implementation and determined a strategy and implementation plan for developing and deploying the intra, also included factors for anisational mobilisation, IT strategy and content management. ? Region Iberia / Portugal 169。 Young All right reserved Producer/ddmmyy Title author / 9 BRUKTBILWEB ? Client Used car sales on the web. ? Role CGEY developed a single, online and easily search database of used cars available from multiple dealerships. The single database is integrated with all of dealership?s legacy systems. The access in controlled and there is a realtime update of the database. It improved customer service, reduced browsing time and sold greater volumes, ? Region Nordic 169。 Young All right reserved Producer/ddmmyy Title author / 10 IKEA ? Client Ikea, founded in Sweden in 1943, has home furnishing stores all over Europe. Around 50,000 employees working in 100 stores. Most of the stores are operated on a franchisee basis. ? Role CGEY developed an integrated toolbox to support advertising, sales, marketing and general business information. The integrated information bank (toolbox) had to be available to the stores in each country. Six specific boxes were developed to contain material for: pictures, videos, marketing munication, store, general information and Ikea ideas. This to reinforce brand integrity on a global basis, to integrate pricing, image and copy information, the reuse of up to date material.
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