【正文】 consumption is a more rational consumption of the mainstream students. 3. Consumer present to the diversified development. Students in the realization of food and clothing, it is also apparent consumption of dressing up in this regard. As a wellread book, lucky saints who have learning I will not fet to stroll school supplies shops and bookstores, in order to obtain various kinds of certificates, of education of university students has bee a charge consumption hot spots. Part of the hand Kuanyu students will also have some fight back, head, such as cameras, MP3 and other digital products. Can be seen that the consumptionoriented college students gradually diversified development. 4. Love expenses are too high. College students a solid beginning for romance and love to please discuss lovers pay a love money is relatively high, it is very unreasonable of university students as part of consumption expenditure, the monthly cost of living due to falling in love a lot of people college students make ends meet. This kind of irrational consumption will lead to the formation of a false value, easy for college students that love is built on top of money. Therefore, love should be to stop the phenomenon of excessive spending. Students pose an unreasonable consumption of factor analysis 1) The social impact of negative consumption trend. First of all, the students is very high consumption is due largely because the munity as a whole consumption structure is irrational. At present, the emphasis on high consumption, which contributed to the studentoriented error parisons between the wind. In addition, the presentday society with overdraft popular consumption patterns, college students have a keen eye on social trends of the group, bined with the relative lack of selfjudgment, if there is no proper guidance, it is easy to get into the consumer from errors. 2) The consumption of the campus atmosphere of catalytic wrong. School is also a rapid spread of consumer habits and methods of a mediator. University, which are generally the same age groups, college students have a stronger appeal. Its population size and value of individual behavior are often college 第 5 頁 共 32 頁 students as an important frame of reference. Once the parisons of the wind, and the pursuit of brandname of the wind, inviting guests into the wind with the signs of students, college students will be emulated. Coupled with a general lack of higher education in the consumption of establishing a correct view of university students of education. Even with similar education, but in general are not deep enough or educational significance is not strong. 3) The parents of an extension of the concept of improper spending. Families develop their children grow up generally lack the proper education of consumer attitudes. The traditional family is the focus primarily on education, child moral education, the modern emphasis on family education is the moral, intellectual, physical, multifaceted culture, but it has always been a family education is a relatively weak link in the cultivation of the child consumer. In addition, many parents themselves do not have a healthy ideas about consumption. parents are afraid that worse than the others, prefer to eat less frugal use, to allow our children the same as with the other children dressed, eat well, play well, and thus contribute to the child lavish spending habits. 第 6 頁 共 32 頁 中文譯文 大學(xué)生的消費觀 我們這一代的大學(xué)生既肩負(fù)著建設(shè)祖國的重任，同時也是未來的消費者。 singing (%) Boys