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tific research is now either funded by the state or by private panies. Perhaps awards ceremonies are just the most recent face of this process.However, there is more to it than that. When a film wins an Oscar, many more people will go and see it or buy the DVD. When a writer wins the Nobel Prize, many more people buy his or her books. When a group wins the MTV awards, the ceremony is seen by hundreds of thousands of people across the world. The result? The group sells lots more records.Most awards ceremonies are now sponsored by big organizations or panies. This means that it is not only the person who wins the award who benefits but also the sponsors. The MTV awards, for example, are great for publicizing not only music but also MTV itself!On the surface, it seems to be a “win173。1.Why are some successful people like Shakespeare mentioned at the very beginning of the passage?A.To show great admiration.B.To provide the background.C.To prepare for the topic.D.To answer the question.解析:選C 寫作意圖題。芬奇等人并沒有得過什么獎(jiǎng),但是他們所取得的成就也得到了認(rèn)可。故選C。s support B.sales of their worksC.different awards D.the government解析:選A 細(xì)節(jié)理解題。故選A。 great achievements recognizedB.financially supporting a scientist39。s workC.improving the status of the greatest scientists or artistsD.earning more money for the awards ceremony sponsors解析:選D 推理判斷題。這意味著,不僅僅是獲獎(jiǎng)?wù)邥?huì)受益,贊助商也會(huì)獲得很大的利益,所以贊助商才會(huì)舉辦更多的頒獎(jiǎng)典禮。4.What is the writer39。由最后一段可知,作者認(rèn)為這種雙贏的局面只是表面現(xiàn)象,實(shí)際上的贏家仍舊是贊助商。故選C。called “Blue Zones” have certain factors in mon—social support networks, daily exercise habits and a plant173。known that an outdoor lifestyle with moderate physical activities is