【正文】 ned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類(lèi)閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。 Safari Express你可以體驗(yàn)到冒險(xiǎn)的經(jīng)歷，和裝在籠子里的鯊魚(yú)一起潛水。根據(jù)Cape Town amp。故選A。s largest emirate(酋長(zhǎng)國(guó)) （2）考查細(xì)節(jié)理解。根據(jù)Grand Morocco部分中的“Uniting North African culture and French flavor in harmony，Morocco attracts tourists with its oldworld traditions and splendid landscapes. ”大摩洛哥融合了北非文化和法國(guó)風(fēng)味，得知你可以在大摩洛哥體驗(yàn)到混合的文化。 Safari Express.【答案】 （1）B（2）A（3）D 【解析】【分析】本文是一篇應(yīng)用文，介紹了可以揭開(kāi)世界上最古老文明的秘密，觀賞自然奇觀的大摩洛哥、迪拜和開(kāi)普敦和野生動(dòng)物園快車(chē)三處旅行的具體活動(dòng)內(nèi)容和收費(fèi)。s incredible diversity. Discover the longlasting legacy(遺產(chǎn))of Nelson Mandela, explore the scenic Winelands or even go shark cage diving if you dare!（1）What will you do on Grand Morocco tour? delicious French food. mixed cultures. across Sahara Desert. the modern civilization.（2）Why is Abu Dhabi so wealthy? the amount of oil. its special location. the tourist destinations. its personalized services.（3）On which tour can you experience all adventurous activity? Desert. Morocco. Dubai amp。 From $1 999 9 daysCape Town amp。s largest emirate(酋長(zhǎng)國(guó)) has transformed into an impressive destination you have to see to believe. Dramatic Dubai is developing rapidly too. It39。 From $2299 9 days s delightful customs. Uniting North African culture and French flavor in harmony, Morocco attracts tourists with its oldworld traditions and splendid landscapes. Our Morocco tour from the U. S. contains mustsee destinations. And, if you like, a noble camel will take you on an unforgettable ride during a fullday Sahara Desert trip. You39。 Grand Moroccos oldest civilizations and see natural wonders that will take your breath away. Through our tours you39。 【英語(yǔ)】高三必備英語(yǔ)閱讀理解(時(shí)文廣告)技巧全解及練習(xí)題(含答案)及解析一、高中英語(yǔ)閱讀理解時(shí)文廣告類(lèi)1．閱讀理解 Uncover secrets of the world39。ll encounter wild animals, see unbelievable landmarks and experience the local traditions of native tribes(部落). From $2599 13 days ll also have time to experience the country39。Deluxe Dubai＆Abu DhabiIf you appreciate big and striking, consider this Dubai and Abu Dhabi tour package from the U. S. Thanks to enormous wealth due to its oil reserves, the UAE39。s bee a truly global, open society where visitors are absorbed in exciting possibilities. Experience all of the mustsees, as your guide provides context, dining ideas and personalized tips on maximizing your free time. Safari Express If South Africa is one of the many destinations on your wish list, our Cape Town and Safari package from New York City is a very smart choice. The tour includes three full days in this port city, where you can book extraordinary optional tours that show south Africa39。 Abu Dhabi. Town amp。 （1）考查細(xì)節(jié)理解。故選B。根據(jù)Deluxe Dubai＆Abu Dhabi部分中的“Thanks to enormous wealth due to its oil reserves，the UAE39。 has transformed into an impressive destination you have to see to believe.”可知迪拜以豐富的石油而富裕。 （3）考查細(xì)節(jié)理解。 Safari Express部分中的“Discover the longlasting legacy(遺產(chǎn))of Nelson Mandela，explore the scenic Winelands or even go shark cage diving.. if you dare! ”可知Cape Town amp。故選D。2．閱讀理解 s impact stems from a broad range of factors beyond conventional paid media. responses. But in some cases, one marketer39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.inspired by productpromoting sent to themC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.can be used to produce negative effects in marketingC.deserve all the negative ments about them（3）Toyota Motor39。responding effectively to hijacked mediaB.cooperating with supportive consumers