【正文】 don’t lived for others, also don’t live for today’s themselves, to do good work today, tomorrow natural belong to you, high salary nature than 、產(chǎn)品設(shè)計時的所有功能都是一個整體，不應(yīng)該有任何理由去砍功能，破壞整體性。9, let team for those who say “impossible” people feel not achieve them is 、品牌不是打上蘋果的標(biāo)志就是蘋果的品質(zhì)，打上蘋果的標(biāo)志也需要信心和對客戶的承諾。MACBook如果加了小紅點，那它即不是IBM Thinkpad也不是蘋果MACBook了。6, less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an 、所有的產(chǎn)品一定會離開蘋果商店但不能離開蘋果系統(tǒng)，我們要幫助客戶持續(xù)使用蘋果產(chǎn)品，直到壽終正寢。4, products must be feeling letting a person, but resolute don’t do new mice to try an unprecedented new 、把標(biāo)志畫那么大干嗎？蘋果的產(chǎn)品要在任何時候都讓人一眼認出是蘋果的產(chǎn)品而非是蘋果的標(biāo)志。2, have good ideas are going to insist, don’t be others’ opinion noise drown out your own inner your ideas stand, immediately magnanimous discard it is, and it is also a kind of 、任何一款產(chǎn)品都不應(yīng)該帶著BUG去見用戶，那怕失信于媒體推遲發(fā)布時間。在辦公室里，也許再難聽到他罵人了，只留下曾經(jīng)他的那些經(jīng)典的激勵我們的語錄——不要按照用戶的壞習(xí)慣去設(shè)計，也不要按照程序員的思維去設(shè)計！1, do not according to user bad habits to design, also do not according to programmers thinking design!有好的想法要堅持，不要被其他人的觀點的噪聲掩蓋你真正的內(nèi)心的聲音。you can only connect them looking you have to trust that the dots will somehow connect in your have to trust in somethingI found what I loved to do early in and I started Apple in my parents garage when I was worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion pany with over 4000 had just released our finest creationa year earlier, and I had just turned then I got can you get fired from a pany you started? Well, as Apple grew we hired someone who I thought was very talented to run the pany with me, and for the first year or so things went then our visions of the future began to diverge and eventually we had a falling we did, our Board of Directors sided with at 30 I was very publicly had been the focus of my entire adult life was gone, and it was really didn’t know what to do for a few felt that I had let the previous generation of entrepreneurs downI still loved what I turn of events at Apple had not changed that one had been rejected, but I was still in so I decided to start didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to heaviness of being successful was replaced by the lightness of being a beginner again, less sure about freed me to enter one of the most creative periods of my the next five years, I started a pany named NeXT, another pany named Pixar, and fell in love with an amazing woman who would bee my went on to create the worlds first puter animated feature film, Toy Story, and is now the most successful animation studio in the a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current Laurene and I have a wonderful family ’m pretty sure none of this would have happened if I hadn’t been fired from was awful tasting medicine, but I guess the patient needed life hits you in the head with a ’t lose ’m convinced that the only thing that kept me going was that I loved what I ’ve got to find what you that is as true for your work as it is for your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great the only way to do great work is to love what you you haven’t found it yet, keep ’t with all matters of the heart, you’ll know when you find , like any great relationship, it just gets better and better as the years roll keep looking until you find ’t third story is about I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in almost everythingthese things just fall away in the face of death, leaving only what is truly that you are going to die is the best way I know to avoid the trap of thinking you have something to are already is no reason not to follow your a year ago I was diagnosed with had a scan at 7:30 in the morning, and it clearly showed a tumor on my didn’t even know what a pancreas doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few means to make sure everything is buttoned up so that it will be as easy as possible for your means to say your lived with that diagnosis all that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with had the surgery and I’m fine was the closest I’ve been to facing death, and I hope its the closest I get for a few more lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to people who want to go to heaven don’t want to die to get yet death is the destination we all one has ever escaped that is as it should be, because Death is very likely the single best invention of is Life’s change clears out the old to make way for the now the new is y