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【正文】 most significant force IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 總結(jié) ... In Summary... 第一步 : 分析替代品的潛在盈利能力 Step 1: Analyse the profit potential of alternative segments 第二步 : 面對(duì)利潤(rùn)壓縮準(zhǔn)確定位 Step 2: Position yourself against the profit squeeze 第三步 : 順應(yīng)市場(chǎng)潮流 Step 3: Anticipate the market trends IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 總結(jié) ... In Summary... 第四步 : 制定切實(shí)的目標(biāo) Step 4: Develop a realistic mission 第五步 : 將戰(zhàn)略與具體的活動(dòng)、工作聯(lián)系起來(lái) Step 5: Link the strategy to your specific activities and jobs 第六步 : 在實(shí)踐中學(xué)習(xí)－正確估量、管理好你的企業(yè)，隨 時(shí)根據(jù)需要修正戰(zhàn)略 Step 6: Learn along the way measure and manage your business, adjusting your strategy as required IFCCPDF 本書信息基于 Michael E. Porter在 《競(jìng)爭(zhēng)的戰(zhàn)略 ：分析你和行業(yè)和競(jìng)爭(zhēng)對(duì)手的技巧》言論， 1998中的理論 The information in this workbook is based on the work of Michael E. Porter in his book, “Competitive Strategy: Techniques for Analysing Industries and Competitors,” Free Press, 1998. 靜夜四無(wú)鄰，荒居舊業(yè)貧。這會(huì)導(dǎo)致競(jìng)爭(zhēng)者狂熱的追求市場(chǎng)份額 The greater the level of fixed costs, the higher the volume of sales that will be required in order to breakeven. This will result in petitors aggressively chasing market share 對(duì)其他行業(yè)的興趣 Business interests in other industries 行業(yè)的容量水平 Industry capacity levels IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 客戶 ... Customers... ? 考察你的客戶關(guān)系對(duì)你的影響力有多大，是十分重要的 It is important to examine the amount of power that customers have in their relationship with you ? 許多因素影響這種能力 This power will be the result of a number of factors IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 客戶 ... Customers... ? 考慮以下幾點(diǎn) … Consider the following… 行業(yè)中直接競(jìng)爭(zhēng)者的數(shù)量 The number of direct petitors in the industry。 Potential to enter other industries. IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 新的潛在進(jìn)入者 Potential New Entrants... ? 如果市場(chǎng)退出的障礙大，競(jìng)爭(zhēng)對(duì)手就不太愿意撤離原行業(yè) When barriers to exit are “high,” petitors are less likely to leave the industry 這樣行業(yè)里會(huì)產(chǎn)生過剩的生產(chǎn)能力，競(jìng)爭(zhēng)加劇會(huì)帶來(lái)價(jià)格戰(zhàn) Therefore excess capacity will remain in the industry and price wars bee more likely as businesses pete for market share IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 原材料和資源供應(yīng)商 … Suppliers of Raw Materials Resources… ? 考察你的原材料供應(yīng)商對(duì)你的影響力大小是十分重要的 It is important to examine the amount of power that suppliers of raw materials and resources have in their relationship with you ? 許多因素影響這種能力 This power will be the result of a number of factors IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 原材料和資源供應(yīng)商 … Suppliers of Raw Materials Resources… ? 考慮以下幾點(diǎn) … Consider the following… 行業(yè)中供應(yīng)商的數(shù)量 The number of suppliers in the industry 少還是多 ? Are there few or many? 你能選擇和其他供應(yīng)商合作嗎 ? Could you choose to deal with other suppliers? IFCCPDF Business Performance Improvement Program Porter Industry Rivalry and Competition 原材料和資源供應(yīng)商 …
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