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rception of risk ?the deeper the analysis of impact and value ?and the better the proposal has to be! What’s a Proposal? ? NOT a price quote ? NOT a technical spec ? NOT a bill of materials ? NOT a pany overview or history The proposal is a sales document Its purpose is to move the sale toward closure. The Cicero Principle “ If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” Cicero What’s a Good One? ? Clear understanding of the client’s problems, needs, issues ? A remendation for a specific solution ? Evidence you’re petent to deliver ontime and on budget ? A pelling reason to choose your remendation over any others Wh