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rocknroll Little Richard, Chuck Berry, Bill Haley, Buddy Holly, Elvis Presley Ed Sullivan Show Dick Clark became the host of American Bandstand reaction to rock music Older Americans feared it would lead to immorality and mix the races 7A. Teen Culture In the 1950s ? the word “teenager” entered the American language. By 1956 ? 13 mil. teens with $7 bil. to spend a year. 1951 ? “race music” ? “ROCK ?N ROLL” Elvis Presley ? “The King” 7B. Teen Culture “Juvenile Delinquency” ??? Marlon Brando in The Wild One (1953) James Dean in Rebel Without a Cause (1955) 1951 ? J. D. Salinger?s A Catcher in the Rye 7C. Teen Culture The “Beat” Generation: fJack Kerouac ? On The Road fAllen Ginsberg ? poem, “Howl” fNeal Cassady fWilliam S. Burroughs “Beatnik” “Clean” Teen 7D. Teen Culture Behavioral Rules of the 1950s: U Obey Authority. U Control Your Emotions. U Don?t Make Waves ? Fit in with the Group. U Don?t Even Think About Sex!!! 8A. Religious Revival Today in the U. S., the Christian faith is back in the center of things. Time magazine, 1954 Church membership: 1940 ? 64,000,000 1960 ? 114,000,000 Television Preachers: 1. Catholic Bishop Fulton J. Sheen ? “Life is Worth Living” 2. Methodist Minister Norman Vincent Peale ? The Power of Positive Thinking 3. Reverend Billy Graham ? ecumenical message。 41,000 miles of new highways built. 1959 Chevy Corvette 1958 Pink Cadillac 5B. The Culture of the Car First McDonald?s (1955) America became a more homogeneous nation because of the automobile. DriveIn Movies Howard Johnson?s 5C. The Culture of the Car The U. S. population was on the move in the 1950s. NE amp。 Harriet Show 19521966 American Dream dream of a successful life Ine nearly doubled in 1950s growth of big business conglomerates: a corporation made up of three or more UNRELATED businesses franchising: a business that contracts to offer certain goods and services from a larger parent pany conformity: everyone obsessed with being the same! “Keeping Up with the Joneses” individuality disappears in corporate life Consumerism buying of material goods new products polyester, Teflon, electronics planned obsolescence credit cards Installment plan advertising influence grew greatly because of TV 3a. Consumerism 1950 ? Introduction of the Diner?s Card All babies were potential consumers who spearheaded a brandnew market for food, clothing, and shelter. Life Magazine (May, 1958) 3B. Consumerism 4A. A Changing Workplace Automation: 19471957 ? factory workers decreased by