【正文】 lace off campus, usually, but not always, through online resources； university：An online university from which students take classes from home or other offsite locations, usually via the Internet；：The bination of education and entertainment, often through games； publishing：The electronic delivery of newspapers, magazines, books, news, music, videos, and other digitizable information over the Internet；：A book in digital form that can be read on a puter screen or on a special device； management (KM)：The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary； (C2C)：Emerce model in which consumers sell directly to other consumers； (P2P)：Applications that use direct munications between puters (peers) to share resources, rather than relying on a centralized server as the conduit between client devices； message service (SMS)：A service that supports the sending and receiving of short text messages on mobile phones； messaging service (MMS)：The emerging generation of wireless messaging。may be prehensive or niche oriented robots:tools that scout the web on behalf of consumers who specify search criteria:the removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain:the process whereby intermediaries take on new intermediary roles(electronic intermediation):the use of software(intelligent) agents to facilitate intermediation conflict:situation in which an online marketing channel upsets the taditional channels due to real or perceived damage from petitionproduct brokering: Deciding what product to buymerchant brokering: Deciding from whom (from what merchant) to buy a productmarket segmentation:The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal informationonetoone marketing (relationship marketing): Marketing that treats each customer in a unique waypersonalization:The matching of services, products, and advertising content with individual consumers and their preferencesuser profile:The requirements, preferences, behaviors, and demographic traits of a particular customercookie:A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a sitebehavioral targeting:Targeting that uses information collected about an individual’s Webbrowsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individualcollaborative filtering:A market research and personalization method that uses customer data to predict, based on formulas derived from behavioral sciences, what other products or services a customer may enjoy。also known as cyberbanking,birtual banking,online banking ,and home banking banks:have no physical location。 anyone may add, delete, or change content；：Animated puter characters that exhibit humanlike movements and behaviors；：Creation of a product or service according to the buyer’s specifications；：The ability to tailor a product, service, or Web content to specific user preferences；：Elimination of intermediaries between sellers and buyers；：Disintermediated entities or newers take on new intermediary roles； customization：A method that enables manufacturers to create specific products for each customer based on the customer’s exact needs； (pull system)：A manufacturing process that starts with an order (usually customized). Once the order is paid for, the vendor starts to fulfill it； marketing：Broadly, marketing that takes place without intermediaries between manufacturers and buyers。 primarily a B2B or G2B mechanism；25.“nameyourownprice” model：Auction model in which a wouldbe buyer specifies the price (and other terms) he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by ； auction：An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides；：The exchange of goods and services； (electronic bartering)：Bartering conducted online, usually in a bartering exchange； exchange：A marketplace in which an intermediary arranges barter transactions；:A personal Web site that is open to the public to read and to interact with。 the three types of emarketplaces are private, public, and consortia；：A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services), but do so electronically； products：Goods that can be transformed to digital format and delivered over the Internet； end：The portion of an eseller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway； end：The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery；：A third party that operates between sellers and buyers； emarketplace：A private emarketplace in which one pany sells either standard and/or customized products to qualified panies； ema