dhl中外運(yùn)-敦豪速遞服務(wù)的營(yíng)銷模式-文庫(kù)吧資料
2025-01-25 08:24本頁(yè)面
【正文】 ansportation ? 3 Regional LCSCs ? One global Billing amp。 Maintain Customer Install Base Focus DHL wants to be recognized as the global quality leader in the management of integrated solutions for the (missioncritical) service parts logistics market DHL Global Customer Logistics Service Parts Logistics Vision 13 ‘B rain’ C ons ultativ eS erv ic esCa ll C e n t re M a n a g e men tCo n s u lt a n c yM a n a g e Pa rtn e rsIT Ca p a b il it yCu sto mer Re l atio n shi p M anag eme n tSp e c ia l rep o rti n gInt ellectu al K no w ledge amp。 Deploy Products Service Products Return amp。 Deliver Recognize Demand Forecast Demand Source amp。 Develop amp。 deploy (hold inventory) Continuous replenishment Demand characteristics Predictable Unpredictable Supply characteristics: Service level agreement Long leadtime: +3 days Short leadtime: 24 hours 2448 hrs React amp。L effect Balance sheet effect 8 Demand/Supply Characteristics Plan amp。 t he se ar ch is on fo r ne w op p ortuniti e s for d i ffe r e ntiati on” Comp e titi ve advantag e i s soug ht in parts of the val ue chain that thus far have be e n ove r l oo ke d or und e r ad d r e sse d .A fte r sal e s i s one of tho se ar e as:? Tra di tional ly too fr a gm ente d? Poo rl y linke d wi th oth er p a rts of the a nisati on? Recei ve d littl e ma nag em ent a ttentionHo we ve r , by ree ng i ne e r i ng the se r vi ce parts supp l y ch ai n co mpan i e s can:? Crea te pe titiv e di ff er entia tion ? Im pr ove cu stomer re tention
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