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2025-01-18 10:32本頁(yè)面
【正文】 ? Product success vs. Business success ? Successful munities in Korea failed in business ? Iloveschool, freechal ? Business decision ? ex) MMS mobile menu location ? by of clicks or amount of revenue? ? Business model vs. user experience ? ex) Often times ads are annoying ? Usability vs. KPI ? ex) News list page for more PVs ? Quantity of content ? ex) user satisfaction vs. content cost 7 Triangle model ? According to Larry Keeley of Doblin Group, the above three qualities will produce a product that can be developed, can make money, and that people actually want. 8 Venn diagram model User desirability Technical feasibility Business viability 9 Trinity Model (TM) I P H B (added) B: Business H: Human P: Product I : Interface Indirectly influence HP interaction Instead of puter 10 Various Aspects of TM Process Relation Development Quality I B H P I P H B 11 Relation Development Quality I B H P Process 12 I B P H Make Money Achieve Goal Medium Cost Benefit Resource Value Loss Profit Relation(H, B, P) By Jinsoo Kim B: Business H: Human P: Product I : Interface 13 Interactive Trinity Model ? Consists of three entities ? Human, Product and Business ? Each entity contains the other two in it ? Human has needs that requires a product to meet his/her needs and willing to pay for that ? Product should reflect users? needs and have to contain business model either directly or indirectly ? Business must figure out how much a user is willing to pay for the value a product gives ? The Key entity is Human ? “People p
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