產(chǎn)品策略及品牌管理-文庫吧資料
2024-12-14 07:14本頁面
【正文】 directed at specific target customers. 7. Be proud and aspirational. Use bold advertising that 1) gets noticed 2) makes the product a hero, and 3) connects emotionally. 8. Focus all marketing activities around the brand values and integrate all marketing activities to achieve synergy, efficiency and consistency. 9. Ensure that dealers understand and build the brand. Develop facilities and sales and service experiences which are consistent with Brand values. 10. Use individualized, relationship (2:1) marketing to develop deep, lasting relationships with customers. Use the inter effectively to connect with customers. 。 Marketing Management 8 Consumer Insight The Key to Product “Hits” Customer Satisfaction/ Owner Loyalty Segmentation Tools Trends Analysis ? Product Satisfaction ? Sales amp。 Hardpoints CC Change cutoffPA Program Approval LR Launch ReadinessST Surface Transfer LS Launch signoffPT P/T design plete J1 Job1 AchievedWhat Makes a Strong Brand? Revised 3/29 Contact: GSCOTT12 Brand Strategy Creates Differentiation and Synergies Among Our Brands The Most Exclusive Club Elegant Sensuous Original w/ Refined Power Stylish Spirited Insightful Reliable。Ford Lio Ho 產(chǎn)品策略及品牌管理 October 5, 2022 ： ； :； ： Agenda Ford Motor Company Product Planning Process Why brand marketing? Consumer Insight Integrate Brand Marketing Into Business Case Study – Product Planning Summary and Qamp。A FPDS Ford Product Development SystemSI SC PH PA ST PR CP CC LR LS Job1S6/S5 41 36 30 19 8 0S4/S3 32 30 30 25 25 18 14 8
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