【正文】 uct doesn’t have enough supply in this region, product innovation degree relative low, in future will have certain rise space. 2) the subway 2 linear extension sections in December, 2021 will be open, tianshan road (the Yenan road Furong Jiang road) will planed for the merce business center, also will bring the new turning point for this case development. 4． T（ threats） 1) The money market will tighten, interest rate market macroeconomic regulation and control factors and so on change, will cause to invest the threshold the runup, possibly will be able to enlarge this project the sales difficulty. 2) Hongqiao silver city, small family work rent and so on new space and time international merce square changes raise the space to this case sales process in also to have certain restriction function. 二、 Product Positioning （一） overview 1． Project basic economic data Project name： Shanghai pacific regent plaza Project loaction ： No 1900 Tianshan Road (Near Yanan Road West ZhongshanRoad) 7 Project Nature： Commerce Mix building Area: 10,600 square meter Total floor space: 29,200 square meter Building floors: Ground 9, the underground 1 Business lives the stratification plane household area: 4176 square meter Present condition: Inside and outside repair transformation 2． Various floors specifically distributed situation Floors Main building area Using by Vicebuilding area Using by 地下 1 層 地下車庫 設(shè)備間 無 1 層 商業(yè) 商業(yè) 2 層 辦公 3 層 辦公 4 層 辦公 5 層 商住 無 6 層 商住 7 層 商住 8 層 商住 9 層 商住 （二） Positioning The union project own and the market looked, since “country eight” appearing, the Shanghai apartment building market has received the impact is big, office building market impact relative small, because the hotel type apartment receives two upscale housing “to change sells for rents”, the rent has the tendency which glides down, the mercial market as a result of this project property right division not yet the conclusion, also the high floor mercial value is low, therefore, this project localization is “the property right type work”, in the product selling price, sales speed market grasping is high, market risk relative low. 8 （三） Creative Positioning 1. Commercial necessary main building B11F, vicebuilding 14F dining, coffee, convention center, movement office, bank, cigar and so on. Dining LOFT The creativity space main building 24F design, the work, the creativity, the demonstration, like take the single wrap area as 70 square meters putations, the cycle of songs about 81 sets. 太平洋麗晶廣場產(chǎn)品組合比例40%60%商業(yè) 辦公太平洋麗晶廣場產(chǎn)品組合比例60%40%商業(yè) 辦公變化部分 Beauty SPA Coffee bars Fitness center 9 Exhibition Design