【正文】 workers get paid for their education and their ability to learn. Knowledge workers (40) _____in mind work. They deal with symbols: words, (41) ______, and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42)_______, processing, as well as exchanging information. (43)________, three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) ______________________________________________. In the new world of work, you can look forward to being in constant training (45)________________________________. You can also expect to be taking greater control of your career. Gone are the ninetofive jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)__________________________________________. And don39。 We39。s efforts. D) His second wife39。s disloyalty. B) The Great Depression. D) Her mother39。 Passage One Questions 26 to 28 are based on the passage you have just heard. 6 26. A) The lack of time C) The frustrations at work B) The quality of life D) The pressure on working families 27. A) They were just as busy as people of today. B) They saw the importance of collective efforts. C) They didn39。s jacket. 16. A) Extremely tedious. C) Lacking a good plot. B) Hard to understand. D) Not worth seeing twice. 17. A) Attending every lecture. C) Reading very extensively. 5 B) Doing lots of homework. D) Using testtaking strategies. 18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard. 19. A) A notice by the electricity board. B) Ads promoting electric appliances. C) The description of a thief in disguise. D) A new policy on pensioners39。s apology. C) The woman offered to pay for the man39。s unusual life story. B) A sad occasion. D) Smith39。 interest in other media has decreased D) the number of TV ads people can see has increased 3. Compared with television, newspaper as an advertising medium ________. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively 4. Advertising on radio continues to grow because ________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Inter radio 5. Magazines are seen by advertisers as an efficient way to ________. A) reach target audiences B) appeal to educated people 4 C) attract diverse audiences D) convey all kinds of messages 6. Outofhome advertising has bee more effective because ________. A) billboards can be replaced within two hours B) consumers travel more now than ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Inter advertisers is to create ads that are ________. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access 8. Inter advertisers will have to adjust their methods to reach audiences that tend to be_________________. 9. Direct mail is an effective form of advertising for businesses to develop_____________________. 10. This passage discusses how advertisers select ________ for advertisements. Part III Listening Comprehension (35 minutes) 35% Section A 15%（ 151%） Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre. 注意：此部分試題請在答題卡 2 上作答。 1. Television is an attractive advertising medium in that ________. A) it has large audiences B) it appeals to housewives C) it helps build up a pany39。 advertising in the near future. Inter audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to municate a client39。s titles, and business magazines have all seen increases in advertising because they attract the highend market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as work television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in mon with the magazine39。 __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________