【正文】 ited anization of the project team, the research work of customers and petitors will be finished by the FourDimension Johnson employees which can ensure the project be acplished within 3 months. 12 9 10 11 Stage report 34 Bexcel is very glad to submit this letter of proposal to FourDimension Johnson. There are five parts ?Project background ?Project targets and key issues ?Project plan ?Project anization ?Introduction of Bexcel 35 Working group ?Direct the orientation and key points of the project ?Participate the seminars/ municate with the executives ?Give direction and make structure of the project ?Ensure delivering high quality works ?Set the project procedure ?Preside key seminar ?Implement the specific works of each project module ?Daily coordination with FourDimension Johnson Directive mittee ? Wang Yan, president of FourDimension ? GM of FourDimension Johnson ? Li Fang, MD, Bexcel Project Leader He Xiaohong,Senior Engagement Manager, Bexcel ?Wang Yongjin ?Wang Hao ?Yan Chunrong Bexcel consultants FourDimension group (not specified) ? Specified members (2 persons) Bexcel suggests the project team be posed by both sides Project coordinator (not specified) 36 valid working days: 12 weeks=60 days Consulting Fee Notes: according to FourDimension Industrial Group’s requirement, we’ll assign another project manager to support Mr. Wang Yan’s daily work, which presumably will last for 2 months. Considering the good cooperation relationship between Bexcel and FourDimension, we’ll charge the consulting fee of only 690,000 RMB (not including the working expense) 1 Project Manager 3 Consultants Full time Focus on some key periods Mr. Li Fang (Bexcel’s MD) Mr. Chen Yuhong (Bexcel’s VP) + Participants 37 Working Expense ?Based on the practice of the management consulting, the FourDimension Johnson will afford the working expense used in the project. Generally speaking, working expense includes the travel expense, dinner expense, information expense, research expense, munication expense and other expense related to the project. But the whole working expense will be controlled between the 15%20% of the whole professional consulting fee. ?Basic expense standards： travel: airline: Economy Class, hotel: 3 stars class or above dinner: according to the real expenditure munication: according to the real expenditure information and research: according to the real expenditure (but will be less than 10,000RMB) ?Bexcel will try to reduce the working expense and avoid the unnecessary waste. ?According to the project requirement, if a third party will be invited to fulfill some tasks with the permission of FourDimension, FourDimension have to afford the working expense of the third party. 38 Bexcel is very glad to submit this letter of pr。t only refer to business growth, but also to regional growth of a certain product. 18 FourDimension Johnson’s middle/longterm strategy is uncertain, which caused by the acquisition of Johnson in order to exploit global market. The decision making executives of the pany must consider seriously about the issues below Acquisition of Johnson Why acquisition? Meet the requirement of middle/longterm strategy？ Capital increase? Methods of acquisition, opportunity/risk and the way to exit Strategic integration after the acquisition Strategic orientation vision business scope business framework technology and brand Strategic plan capital operating manufacture human resource marketing 19 Because of the uncertainty of FourDimension Johnson in middle/longterm strategy, the shortterm strategy appears to be more important at present The content of next project Financing and accounting Operating system Human resource Marketing Manufacturing The content of current project Mission and vision Business scope Growth staircase Value delivery 20 In the current situation, getting into the first 3 should be the chief goal of FourDimension Johnson, which call for great attention to marketing marketing market channel marketing system market segmentation regional market dealer escorting panies direct sales anization function mechanism service service work service system Financing and accounting Operating system Human resource Marketing Manufacture The content of current project Mission and vision Business scope Growth staircase Value delivery 21 In this project, Bexcel will work out the middle/longterm strategy with executives of Fourdimension Johnson and make further research of the shortterm strategy. At the same time, strengthen the support to marketing in order to expand market share. Middle/longterm strategy Shortterm strategy Mission and vision business scope value implement increasing ladder Help to establish strategy adapted to Fourdimension Johnson and marketing system to expand market share (more important) The tasks of support system will be done in the next project（anization, human resource, operating system etc.) according to the situation of Fourdimension Johnson, the Bexcel will assign other consultants to introduce the HR system 22 During the scheduled period of time, Bexcel will submit following reports to FourDimension Johnson through the above works industry and petition analysis ? analysis of money transport vehicle industry(demand/supply, industry chain, industry conduct, performance pattern) ? evaluation on money transport vehicle market and if th